How much has your internet business progressed lately? If you don't know how to answer this answer in numerical terms, I assure you that you are wasting time and money unnecessarily. In every business , marketing and advertising strategies should be constantly measured, in order to focus on what works and stop wasting time and money on what produces less results. Get to know 3 of the most used free tools to measure the progress of an Internet business.
One of the most important - and probably most ignored - concepts in an Internet business is the importance of constantly evaluating the e-marketing strategies that are being employed.
The success of any business is to be able to deliver a service or product of excellent quality that meets the needs of the client in an optimal way.
The problem is that you don't always know what the customer really wants or needs. That is why it is so important to invest time and effort in evaluating which are the most profitable e-marketing strategies to focus on what works and stop wasting time on what produces less results.
Despite this, the vast majority of Internet business owners are unaware of the tools available to measure their progress, don't know how to use them, or simply don't take the time to check their numbers periodically.
They employ various techniques they have learned to drive traffic to their site "blindly" and never measure results.
They write articles with certain topics that are not the ones that most attract their site.
They work hard to offer products and services without being sure that this is what their clients really need, and they target a sector of the population that is not the one that is buying them the most.
What are the advantages of measuring the progress of an Internet business in a quantitative way?
1. It is the only way to determine if resources are being used efficiently.
2. It allows evaluating the marketing strategies that are being used in numerical terms.
3. It allows setting short, medium and long-term goals in numerical terms.
4. It allows evaluating third party sites:
• For advertising purposes: to find out if it is worth posting notices on other sites
• To assess the business status of a possible strategic alliance.
• To know the progress of sites that compete with their own business.
The great advantage of the Internet is that we can access a lot of information that in the "offline" world is beyond our reach.
What are the most used free tools to evaluate your Internet business?
1. Page Rank
Page Rank is a trademark of Google. Unlike what many believe, its name is not derived from the word "Page" (which means "page" in Spanish), but from the name of its creator, Larry Page.
The Page Rank measures the relative importance of each web page with an integer between 0 and 10. The growth in the Page ranking is exponential, that is, as a page rises in the score, its importance does not rise linearly, but exponentially, similar to the Richter scale of earthquakes.
It is also important to know that the Page Rank renews its information every quarter, so it must be reviewed every 3 months.
You can check the PR of any page using tools that are available online, for example:
2. Alexa
It is a way of measuring the audience of each web page in the world. Your measurements are respected on the Internet. Many sponsors and advertisers take into account the position in said ranking to promote and sell their products.
However, it only collects information from users who have the Alexa toolbar, the “Alexa Toolbar” installed, which can lead to imprecise results.
If you want to install an Alexa toolbar on your website, you can go to the following link:
3. Google Analytics
It is one of the most important tools that you will ever have to evaluate the progress of your Internet business. The information provided by this tool is literally worth gold.
Google Analytics will provide you with information about:
• What site did your visit come from
• How did they find your site
• How long did they stay on your site
• What pages did they visit
• What keyword did they come from
• What country do they live in
How to install Google Analytics on your website?
You have to open an account at http://www.google.com/intl/en/analytics/ and add the code to your website.
I recommend creating an Excel type record using these 3 tools interchangeably. Page Rank and Alexa should be reviewed every 3 months and the data provided by Google Analytics should be reviewed once a month.
This way you can be well informed about the progress of your Internet business.
