SEO Black Hat is the way to do SEO in an automated or unethical way. I point out first of all, the fact that in the eyes of Google no type of SEO should exist. According to the information giant, webmasters should be dedicated solely to the generation of quality content, leaving the positioning in the hands of search engines. Of course, nobody wants to spend hours creating content without any guarantee that this will bring traffic to your website.
Starting from the natural objective of any SEO action, is to place a web page among the first results of the search engine, we can say that SEO Black Hat has two main objectives:
- Carry out SEO actions in a mechanical and automated way, deceiving Google robots to position pages whose contents do not match the search terms of the users. This technique is called cloacking and will be explained later.
As mentioned above, SEO Black Hat is about carrying out often unethical and illegal actions in the eyes of Google. There is no better way to show the why of these statements than by talking directly about the most common ways of carrying out this type of search engine positioning.
1. Scrapping.
You consisted of automatically extracting information from web pages or search engine results. Two examples of this would be the massive scrapping of company emails to create a database, or the measurement of the position of our website in the search results, for a group of keywords.
Both actions, being totally legal, since they take public information, are frowned upon by the search engine that can block the internet service for your IP if it detects said activity.
2. Spinning
It consists of the reissue of texts by other authors, changing certain words and terms for synonyms, also altering their order so that Google spiders do not detect duplicate content.
In many cases it is used to scrape product sheets from different pages, change their format and some words by synonyms and enter them on a website of their own. This saves a lot of time as many e-commerce have portfolios of more than 80,000 products.
3. Cloacking
It is a technique that consists, broadly speaking, of showing different content to users and the Google robot. This type of technique causes the search engine to index and position the content for a series of keywords, which do not match the content that the website offers its users.
Consider, for example, a page with video content for adults, certainly a highly competitive sector. This page could use cloacking to position itself, for example, as a page to find a partner, if in that sector there was less competition and the target of both were similar.
4. Spamming
It consists of sending messages in a massive and automated way. These messages are characterized by being unwanted and usually sent anonymously or under false identifications.
In order to improve SEO, spamming is carried out through comments on forums, blogs and other web pages with the aim of creating a broad link building structure.
The ones mentioned above are the main strategies of SEO Black Hat, despite this, there are other ways to carry out SEO actions punishable by Google. Keep in mind that as search engines make improvements to their algorithms, experts in these types of actions work to find new ways to improve their positioning quickly.
