Web positioning or SEO (Search Engine Optimization, for its acronym in English) is crucial for any company that has a presence on the network. However, many business to business (B2B) entrepreneurs think very little about SEO, focusing on a few search keywords, regardless of how people search for their products or services online.
Companies that today have an online presence, can obtain great benefits with SEO, just by making a few adjustments to their strategies.
Today we want to present you four suggestions to optimize the web positioning of our companies, very simple and obvious, but that by its very obvious, most of the time companies forget.
1. Traffic is nice, but getting ahead is better: You have to focus on keywords or terms that bring new business, that is, to make sales, which is what we want to obtain in the long run. No matter the service or product you offer, no matter the traffic generated by your website, the important thing is that you convert visitors into customers and for this, you must use search terms that attract and keep people on your website to turn them into potential customers for your products or services.
2. Use all possible search terms (even those that you think are not related to your product or service): Think of all the different search terms that people can enter to find your product or service. Go beyond one or two phrases or terms. Dig deeper. Your customers can search for something specific, using different terminology and even misspelling the words. Make sure that the content on your website is of high quality, so you have more opportunities to capture and convert traffic into potential customers or at least qualified visitors who know what they are looking for and can find it on your website.
3. Use geography: Especially if your product or service is local. This means that you must add geographic words to your content, in addition to creating a Place Page in Google and evaluating whether it is necessary to create a "place" for your business in other geolocation platforms such as Forsquare.
4. Don't underestimate the importance of Social Media: If, in addition to your website, you have profiles on the different social networks that are convenient for your product or service, it gives you credibility on the web, especially when you have the corresponding links on your page. to your social networks. You can optimize your social media profiles just as you optimize your website. Many potential customers can directly access the information of your products or services from Facebook or Twitter, so you should not neglect social networks when implementing your SEO strategies.
Of course, there are many more things you can do to optimize your web positioning, but as we said earlier, these suggestions are so obvious and even "silly", in the sense that "everyone" knows, that we can overlook, making us wonder where we are failing, when the solution is right in front of us.
