Are you trying to sell online? Have you already developed your Marketing strategy ?
If you are looking to increase your online sales and grow your Business or Company, the most important thing is that you develop a Strategic Plan. Many people have asked me how it is possible to increase sales on the internet. My answer is always the same; What is your Strategic Plan? And do you know what Marketing Strategies you are going to use?
The idea of selling online is not simply creating a Blog or Website and waiting for people to buy, if that is your Plan, I am sorry to tell you that it will take a long time to see your Income. Just see it this way, there are millions of web pages on the internet, and many of them are related to your niche, so you must make your site different from all, you have to make it known!
And to achieve this, it is necessary to create what I call " 5 Steps to develop a Powerful Internet Marketing Strategy ". The plan is to be able to evaluate and test different types of strategies to generate web traffic through advertisements and advertising methods. An effective Internet Marketing plan makes it easier for you to organize and track all the different sources of traffic that you are going to use.
Let's now look at the following 5 steps that I use to develop my Internet Marketing Plan:
Step 1 - Define your Potential Client
Defining your clients is a very important task, by this time you should already have written your business plan, that is, what name does the company or website have, what products do you offer, and what type of business are you going to develop.
To carry out this first step, I recommend that you answer the following questions:
1. Are my clients Men or Women?
2. Do my clients work outside or inside the home?
3. How old are my clients?
4. From which country or countries are my Potential Clients ?
5. Are they able to pay for my Products or Services?
6. Do they spend a lot of time on the Internet?
Once you have answers to these questions, I am sure you will already have an image of where you should direct all your efforts. With these simple questions you will already have defined the Type of Clients you need.
Step 2 - Select your Fonts
This step is exactly about choosing which traffic sources you are going to choose to start your marketing strategy. In other words, where you are going to publish your articles, which websites are you going to use to buy Traffic, which social networks are you going to use to socialize, which blogs or websites are you going to follow and leave comments constantly.
What other platforms are you going to use to create more blogs and inbound links, how many inbound links per month are you willing to get. The most important thing in this step is that you do a good investigation of all the possible resources to advertise, either paid or free.
Create an Excel Spreadsheet where you are going to insert all the websites that you consider important to advertise and obtain web traffic. In this page you will put all the statistics of expenses and conversion. This is how you can evaluate to determine exactly what works and what does not.
Step 3 - Budget
Many people believe that this should be the first step, that is, getting a budget and then developing an Internet Marketing Plan. However in my short experience through my Internet Business Projects (www.gananciasenlared.com) I have discovered that it is much easier to create the Business Plan and the Marketing Plan first, and then investigate how much it takes to carry a successful marketing campaign.
Go through your list of Traffic Sources and select the ones that you consider most effective to invest in ads. Always looking for a greater explosion of results. Consider investing in PPC, whether it's Google Adwords or Yahoo, the first week should be focused on filtering keywords and ads.
Step 4 - Create your Advertising Content
Internet Marketing works much better when you focus on just one or two things. It is possible that you are thinking of selling several products or services, however I recommend that for now you only choose one or two, those that can be sold more easily, the most friendly to your target audience. Products that offer relevant content and solutions to Problems will always be the best to sell.
Then ask yourself "What am I selling" is it really a good product or service? Does it add value or solution? Would I buy it if I were the Client?
The idea of selling a good product depends on the emotion that you can inject into the client, for example if you are selling cosmetic products, the first thing you should reflect on your products is BEAUTY, whoever sees your product will feel the emotion of acquiring it to be 10 times younger or more beautiful.
The words in the ads are the ones that have the power to persuade anyone, always use You and Your words, never focus on writing text ads or press classifieds talking about yourself. Do it with your audience, so that the client feels identified with herself and not with a group of people.
Create text ads for each product of your internet marketing campaign, be sure to use 2 or 3 keywords related to your product. Each text ad generally has 3 or 4 lines of text of 45 or 50 letters each.
Then go to your Spreadsheet and select the best traffic sources from your Inventory to publish your ads.
Step 5 - Track and Monitor your Ads
Tracking, measuring and evaluating is a Critical activity to carry an Internet marketing campaign. Constant maintenance is what differentiates a Successful Marketing Campaign from a mediocre one. If you do not evaluate, measure, make changes to your ads, you will never know what works and what does not. For example, it is possible that you are promoting a product through a Coupon, if you create an ad and a landing page for that product, it will be very easy for you to know if you are obtaining good results.
There are many Advertising Maintenance services such as DFP for Small Businesses by Google, which allows you to track your results.
Based on the results of the first 2 weeks, review and evaluate your ads, how were the sales? Did you win or lose? If something doesn't work, replace it with the next one, and so on with all the ads and resources.
By following these steps and putting them into practice I guarantee that you will have a Powerful Internet Marketing Strategy with High Return on Investment (ROI).
I wish you a lot of Success in your Business.
