If you are not using videos in your social media marketing strategy, you are making a serious mistake.
You can choose to be strategic and smart or ignorant and outmatched.
There are many people who do not understand anything about social media marketing, what it is or where it is going. However for that you can guide yourself with the specialists.
Today we have social networks (Facebook, Twitter, Youtube, etc.).
The question is, where is this taking us?
Every day people use social networks more, to entertain, communicate or do business and we do it simply and comfortably from any device and place where there is Internet access.
However, you will have to leave comfort aside, in the sense that the most interesting and professional thing you can do on social media is video. You wonder why, it's simple. Video is a very powerful tool to build customer loyalty and capture the attention of your potential customers.
You should think of a strategy and practice to have experience and improve every time you offer a video to your audience. That is why I leave you the 5 reasons for you to know the importance of video in your marketing strategy with social networks:
1. Intimacy - Closeness: Videos are a great opportunity for your potential clients to get to know you and achieve a closer relationship, to see that behind your brand (company, business or you as a professional) there is a person. Even if you are embarrassed, sorry or shy in front of the camera, it is worth it to show yourself, as your potential customers will value it very much, since this allows more exposure of your brand than a simple text.
2. It's fun: People appreciate and have more fun creating a video in any video creation / editing software or program than making an article.
3. Educational for your audience: If you are trying to explain complex things or want to give an impressive message to your potential clients, it is easier for you to understand it and be interested in a video compared to the hundreds of words you can write. With a 2-minute video it is enough to explain things that are valuable and interesting to you than with an article of more than 1,200 words. Also keep in mind that not everyone reads and of these, how many will read that article.
4. Educational for you: The creation of videos will help you think and prepare something that your potential clients really want to know, it will allow you to be more creative and build better messages than if you did it differently. Think about what tone of voice will you use to capture the attention of your prospects?
What type of music will serve you for greater exposure of your brand? What grimaces, micro expressions, or facial features will help you connect better with your audience?
All this will help to increase the exposure and positioning of your brand, which would not happen if you used something other than video.
5. It works: Video sells much better than text or audio. Why do you think television displaced radio and is it still a very powerful medium? In fact, a study conducted by Internet Retail says that visitors to a website who watch videos are 85% more likely to buy compared to visitors who do not (Internet Retail, April 2010).
In addition, 21% of people who watch videos make a purchase (BIA / Kelsy user view study, February 2010).
These are some of the most important reasons why videos should be part of your social media marketing strategy, if you have not already raised it or implemented it.
On the contrary, if you are already using the video for your brand, congratulations !!!
