1. Expand your market
Electronic commerce grows year after year. With the rise of social networks, e-mail, chat, etc. everyone has become familiar with the Internet and it has become common for all these people (potential consumers) to use this new medium to check prices, compare offers and even buy directly from the web.
2. Minimum investment to start a business
Many entrepreneurs start by presenting their product catalog and selling directly from the Internet with their virtual store, taking advantage of the cost reduction compared to the investment required to open a physical store (where infrastructure, rentals, salaries, etc. are needed).
3. Business open 24 × 7
The customer can enter the website at any time and browse the product catalog without time pressure, vendor interruptions, etc.
4. Get to know customers better and improve our offer
Thanks to web analytics, we can know which products are most consulted by our customers. This will help us evaluate where to focus our efforts.
5. Optimize advertising investments
Web statistics not only mark us from which source potential customers come (search engines, mentions on online portals, direct traffic, etc.) but also inform us of where those people who have bought arrive. This data is key to allocate our advertising investment in those effective means.
6. Save money on upgrade costs
Professional virtual stores today are self-managing. In other words, the business owner can upload products to their online catalog, update prices, eliminate offers, etc. quickly and easily; without having design or programming knowledge.
