Seeking qualified help is becoming a necessity in this era of social networks, and as we saw in the previous article, many online businesses are delegating this function to their Virtual Assistant since she works side by side with them in many other related aspects. with your business, and therefore you know both the person you represent and the philosophy of your business, your target market, and everything you need to properly represent you.
Outsource participation in social networks: Part 2.
Do you want to enhance your presence on social networks? Do you need someone to help you? We tell you what others can do for you.
As we saw in the previous article, you can receive help to participate more (and better) in social networks. But they will NOT be able to do EVERYTHING for you. We already talked about the things that need your personal "touch", remember?
In any case, seeking qualified help is becoming a necessity in this era of social networks, and as we saw in the previous article, many online businesses are delegating this function to their Virtual Assistant since she works side by side in them. many other aspects related to your business, and therefore you know both the person you represent and the philosophy of your business, your target market, and everything you need to properly represent you.
Now what are the tasks you can outsource?
1) Create or Optimize your profiles
In general, all profiles on social networks include the same standard details: your name, an address, a short biography, a link to your website and a photo. If you provide this information to your Virtual Assistant, she will be able to configure the profiles and edit the image with the appropriate size for each platform.
- On Twitter: the background in your Twitter profile, does it represent you correctly? Your profile communicates and says a lot about you and your business. Through this you can spread the brand in an attractive way and thus generate more traffic. What factors and elements should a good Twitter profile have? Your VA knows it and will let you know. She will ask you some questions and with that information she will create a profile that reflects the image you want to transmit and that in turn attracts your target audience. On Facebook: Both your personal profile and your Fan Page are vital elements to enhance your presence They give you the opportunity to share more information about yourself, spread your brand, drive more traffic to your website, and increase your subscriber list.
2) Update some states
For example, your Assistant can configure that every time you add information to your blog, your status is updated instantly on your Facebook and Twitter pages. Thus, you will feed your social networks quickly and it will be seen as an exchange of useful content, you will generate conversations, comments, “Like” and in this way your status update - which may be your last post on your blog - will be exposed in the Timeline of your contacts and that will make it also visible to your friends' friends.
Your VA can also put together a publication calendar that includes old posts published on your blogs, quotes from your articles, promoting your affiliate products, your events, and of course, recommending third-party articles that add value to your network.
3) Repetitive tasks
Check and authorize friends on Facebook, check your list of new followers on Twitter to meet people you might be interested in following, answer comments on Facebook, check statistics on your blogs to determine how many visits come from Twitter and how many from Facebook.
4) Develop content, formats and editions.
Your VA can quickly find quality and updated information to share on your social networks and to inspire you to write new content on your blogs.
5) Create audios and videos.
Do you feel more comfortable speaking than writing? Record a message and ask your Assistant to upload it as a podcast. You can also transcribe it and use the written version as a blog post or as a response on a social network. Ditto with the videos.
6) Check your "health" on social networks.
Your Assistant can do a “brand follow-up”. What does it mean? Put together a report on your “digital health”: see how many followers you have, if the mentions are positive or negative, see where you could increase participation, etc. Also, when you are confident and give her permission, she will be able to “jump” to respond when necessary. It will be like a digital cop!
I am just mentioning some of the many ways that exist to help you enhance your presence on the networks while using your time to do what you consider most important in your business.
If any of the ones I mentioned are tasks that are difficult for you or take time and divert your attention from the activities you must do every day, then do not hesitate! Ask a qualified person for help.
