Summary
This article details in a significant way, the main reasons why entrepreneurs (Large, Medium and Small) should enter the e-commerce environment; since current trends are directly related to Information Technologies, aiming to help both company managers and the self-employed in the use of electronic commerce as a new sales channel, seeking to increase the number of companies that sell to through the Internet and promote the creation of a quality offer in each segment and sector of activity. In another aspect that is addressed is the participation of SMEs in the E-Commerce sector, taking into account that these companies represent the base of the business sector in the Mexican economy.
Benefits of electronic commerce in SMEs
Introduction
In the next article we will talk about electronic commerce, its definition and the origin of this commercial act as a consequence of What? and how? is that it has been evolving, since from the nineties and the success of the introduction of browsers on the network, it was where the need for companies to stand out in such a competitive country began to refer mainly to sales of goods and services through the network, unlike in the past, which was also an exchange of data, today from that time it takes place between people, but electronically, in which cash does not intervene, since everything happens this form.
We will emphasize within the main advantages that it entails for all companies and in particular for SMEs (Small and Medium-sized companies), as well as some tips that can be very useful to succeed in this area, and not damage the image Of the same.
Background
The commerce of products is an activity that has been taking place since ancient times, it has emerged as an activity since the pre-Hispanic era where our ancestors used barter as a means of exchanging the different needs that existed; Today technology allows us a wide sector to which it must be exploited and exploited from all its perspectives, and it should be noted that adding the touch that is carried out through the internet has been very useful. It had its origin since the computer networks began to appear, and which brought about the era of communications as of the eighties. Ecommerce took a complete turn when Netscape was launched in 1994, being one of the most popular internet browsers, one of the disadvantages it had is that it was slow,which encouraged companies to reduce the information and images they had on their portals to make browsing more efficient, but obviously did not allow for easy interaction between client and company.
One of the first companies to make the decision to offer their products online was Pizza Hut, in the US. Many others followed suit, however, in that near past there were still many limitations: pages loaded very slowly, browsers offered very little compatibility, and just started developing platforms to protect customers' data and money. Although with so many technological advances and various devices that exist today, not having any advertising means through social networks, or a portal to buy and / or purchase the goods that the company sells, you practically become obsolete.
For a decade these days, it is when advertising through the internet caused a great impact on organizations, making this area a fairly broad market niche; The growth of electronic commerce is being so great that practically nobody doubts the deep economic and social impact that it will bring in the coming years.
Development
“Electronic commerce is defined by studies by the Organization for Economic Cooperation and Development (OECD) as the process of buying, selling, or exchanging goods, services, and information through communication networks. It represents a wide variety of possibilities to acquire goods or services offered by suppliers in various parts of the world. Purchases of items and services online or online can be attractive due to the ease of making them, however, it is important that cyber consumers take precautions to avoid being victims of fraudulent business practices ”(PROFECO).
The great importance that electronic commerce is currently acquiring has generated confusion regarding its objective, and the existence of an infinite number of definitions, in a broad sense, electronic commerce is any exchange of data, by electronic means. One of the concepts that we should not go unnoticed is Bussines to Bussines (B2B), this means that it is the concept where all the commerce activities in the network are included, as well as the purchase and sale of goods and services.
For an SME, entering the electronic medium is giving rise to new ways of competing where the advantages enjoyed by large companies when acting on other media are blurred. As people who are aware of the world in which we live (globalization) and where for a company to function it is because it has to be highly competitive (Added value), We refer to the Internet that although it is not everything, it is very important for Electronic Commerce that in the network there are not big and small companies, but companies that do it well and companies that do it badly. In fact, even knowledge of a sector in more traditional settings is not a guarantee of success in an exit to electronic commerce.
One of the main recommendations that we give you to prepare your page are the following:
- Security: Be certain that the information provided by the client will not pass to third parties and it will not be misused, since in the event that the opposite happens we would lose credibility. We will strengthen this point by applying an SSL security certificate such as “SECURY SITE PRO WITH EV” to the website. Dynamic: It must be a dynamic site where the client, upon entering, feels familiar with the images, icons and content that is easy to understand, involving your participation to facilitate the use of this tool. Speed: In a matter of not being late when loading the page, it is contemplated not to saturate the image page with a maximum of 5 images per tab and in any case, that it is required to use more compress their size, in the event that it is necessary to add videos,movies, GIF images, ask the provider for an increase in the space designated to the site Instant search: Be among the first options in search engines such as GOOGLE, YAHOO, ASK, BINGO, etc. How will we do it? The main thing is that the website is well developed and well programmed, to be visible to the search engines, initially choosing and adding keywords that have to do with the turn of the business. We will also be constantly updating the page, with information, news, topics, promotions, products, services, publishing videos on Youtube, etc.How will we do it? The main thing is that the website is well developed and well programmed, to be visible to the search engines, initially choosing and adding keywords that have to do with the turn of the business. We will also be constantly updating the page, with information, news, topics, promotions, products, services, publishing videos on Youtube, etc.How will we do it? The main thing is that the website is well developed and well programmed, to be visible to the search engines, initially choosing and adding keywords that have to do with the turn of the business. We will also be constantly updating the page, with information, news, topics, promotions, products, services, publishing videos on Youtube, etc.
Within the socioeconomic environment of Mexico, it should be noted that this commercial act grows by leaps and bounds, and that SMEs represent more than half of the total companies in Mexico, this means that there is great competitiveness and it is the duty of organizations to continually update themselves do not collapse. Below we will present some interesting data collected from a newspaper in the financial area and it is as follows:
"The value of online exports in six of the world's main e-commerce markets will multiply by five to 130 billion dollars by 2020, with Britain being the country that currently generates the largest online trade surplus," a study by the OC&C consultancy and Google.
The study estimated that the value of online commerce in the United States, Great Britain, Germany, the Nordic countries, the Netherlands and France was $ 25 billion in 2013. E-commerce is developing at a dizzying pace and sales are projected to Online retailers double to 2018 to $ 437.9 billion, according to market analysis firm Mintel. In the next decade, online retail sales will become even more international. This is a great opportunity for retail companies because it gives new impetus to grow rapidly, "OC&C partner Anita Balchandani said in a statement" (Global online commerce will be five times higher in 2020, 2014).
According to the aforementioned article, it indicates the main markets where as companies they could enter, taking advantage of the fact that Mexico is a strategic point for the following transactions, it is still necessary for potential buyers to feel more secure when buying, so that in some years further increase the figure, improving some aspects such as the security of personal information, since one of the main reasons why Internet users still avoid making online purchases are related to issues of security and data privacy.
We have not yet reached a point of what could come. There is a lot of opportunity to make purchases over the Internet knowing that electronic commerce is an important base for anyone who requires a product or service with immediate comfort, time is a fundamental part, we are in constant movement for which time is worth gold, and power Buying without wasting time is a fundamental part of electronic commerce, a tool that facilitates economic performance.
conclusion
Considering all the aforementioned, we rectify that one of the main broad benefits of electronic commerce is the possibility of reaching new markets and clients as well as the flexibility and adaptability that it allows in business and the speed of transactions; advantages such as offering 24-hour service, since it is not necessary to be in a place at a certain time, but from the comfort of your home or from a Smartphone you can do it. Another extremely important advantage is the easy opening that would be had to global markets, a situation that can only occur if the product has an attribute as a characteristic, such as price and quality, considering that in general, the price,It should be viewed favorably by the decrease in sales processes (reduces costs) and as a result gives us an attractive sale price for the customer. Companies need to invest in this type of technology, since in this way they will be able to make more profits, because electronic consumer transactions not only represent a negligible part of world trade, but even within electronic commerce between companies such as business to business the activity that makes the most money by far on the Internet, although its existence goes practically unnoticed. In addition, customers will enjoy greater benefits by being able to acquire goods quickly and comfortably.since in this way they will be able to obtain more profits, because electronic consumer transactions not only represent a negligible part of world trade, but even within electronic commerce between companies such as business to business, the activity that moves the most money by far in Internet, although its existence goes practically unnoticed. In addition, customers will enjoy greater benefits by being able to acquire goods quickly and comfortably.since in this way they will be able to obtain more profits, because electronic consumer transactions not only represent a negligible part of world trade, but even within electronic commerce between companies such as business to business, the activity that moves the most money by far in Internet, although its existence goes practically unnoticed. In addition, customers will enjoy greater benefits by being able to acquire goods quickly and comfortably.although its existence goes practically unnoticed. In addition, customers will enjoy greater benefits by being able to acquire goods quickly and comfortably.although its existence goes practically unnoticed. In addition, customers will enjoy greater benefits by being able to acquire goods quickly and comfortably.
Bibliography
- Global online commerce will be five times higher in 2020. (FEBRUARY 12, 2014). EL FINANCIERO, p. 1.De Juan Vigaray, M. (2004). Marketing and Retailing. Madrid: Pearson Educación.PROFECO. (sf). www.profeco.gob.mx. Retrieved on February 14, 2014, from http://www.profeco.gob.mx/internacionales/com_elec.aspVigaray, MD (2004). Marketing and Retailing. Madrid: Pearson Education, Kotler Philip and Gary Armstrong. Marketing Fundamentals, Eighth Edition. Pearson Education; Mexico, 2008.
