How do you know you are delivering too much content?
One of the biggest mistakes of the entrepreneurial woman who works delivering services and training online, is that of giving too much information. If you are overwhelmed and stagnant, because each launch you make and each program you deliver seems like a daunting task to you, chances are you are delivering too much! Here are 3 questions you can ask yourself to find out if you're delivering too much content:
If you are an entrepreneurial woman on the web and you deliver services and / or training online, you should know how difficult it is to find an adequate balance between the information you give away, both to attract followers, as well as to attract new clients for your courses and programs.
The solution that most women entrepreneurs turn to is:
"More is better!"
But is it really?
Despite the fact that many marketing experts recommend that you be generous and that you deliver abundant free material to attract both subscribers and new customers, it should not be exaggerated.
Many times overdelivered material causes stress, fatigue and frustration, not only for you, but also for your customers!
Here are 3 key questions you can ask yourself to determine if you are giving too much each time you give free gifts:
1. Does your gift inform, help implement or transform?
In their natural desire to help as well as possible, many times the woman who is a coach or consultant tends to give away too forceful content.
On certain occasions (for example: short public presentations, free gifts on your website or free promotional video conferences) it is enough if you give only useful information to inform and inspire your audience to take action and buy your most complete programs, which are right for them to help implement and transform your situation.
2. Do you think they won't buy from you if you don't give away enough?
Many enterprising women believe - sometimes unconsciously - that they have to give away a lot of material to prove that their clients' investment will be worth it.
This mindset can quickly lead to overwork and the postponement of new projects, because each release becomes titanic.
The best way to avoid this syndrome of not giving enough is to give only gifts that are focused on solving a specific problem of your client, instead of filling them with gifts that transform into an amorphous bundle of content that will only overwhelm them..
And that brings us to the third question you can ask yourself:
3. Will your free gift overwhelm your followers and customers?
Think about the number of times you have downloaded free gifts and bonuses for programs you have bought that are collecting virtual dust on your computer, because you have never looked at them again!
You will understand that, just like you, your followers and customers do not want to be inundated with a deluge of digital data. They prefer a thousand times that you give them a product that is easy to consume and that provides them with the precise information to solve their specific problems.
Dear enterprising woman who longs to help others:
The next time you feel the need to abundantly give away your valuable knowledge, ask yourself these 3 questions. This way you will get out of the burden and frustration of giving too much and move clearly and confidently to a new level for your business, with more time, more customers and more income!
If you want more guidance on how I can help you monetize your mission with a solid online business that allows you to earn the money you are worth while helping many people, apply for a strategy session with me and let's talk!
