In the business trip that leads to the creation of the company, the starting point is to find an idea or business opportunity that will allow us to reach the end of the trip. In these articles the necessary conditions are mentioned to help you turn your idea into a company. and the most common sources from which ideas and business opportunities arise are mentioned
In the business trip that leads to the creation of the company, the starting point is to find an idea or business opportunity that allows us to reach the end of the trip, the start-up of the company, for this it is good to consider the following:
1st. The idea must be "timely", that is, it should arise at the right time and be maintained for a certain period of time, which means that there must be customers who demand the product or service that we have detected and that this need be maintained at medium term, because if it is satisfied in the short term it is not viable to be transformed into a company.
2nd. The idea of our product or service must provide "added value" to the potential client, since it will not be very difficult to displace the existing competition in the market. The ideal would be to offer something new, in the sense of improving what exists, or to satisfy customers with a different service that gives them greater satisfaction of their needs, or in other words, greater added value.
3rd. The market segment we are targeting must have a “minimum size”, no matter how specialized our sector or activity is, there must always be a minimum number of clients willing to demand our products.
4th. "Creativity" is important, we must use it so that we can discern and separate only the best ideas.
5th. Creating a team or a network of relationships, "network", having collaborators or dealing with the different components of a team will allow to eliminate personal subjectivity and be more objective in the analysis and implementation of ideas and opportunities for business detected.
6th. Motivation, it is necessary to have an entrepreneurial spirit, to have a real will to carry the idea forward, to believe in yourself, which will help to solve the different problems that arise during the business trip.
Taking into account what has been said in the previous sections, we can already begin the search for ideas and business opportunities, below are the most common sources where we can find them:
a.- Our personal environment, the circumstances that surround each individual are very diverse and particular in each case, especially analyzing our work experience, knowledge and hobbies.
b.- Analyze the market, we must bear in mind that the environment in which we operate causes it to change continuously, we must pay special attention to the behavior of private and collective consumers, their desires, their tastes, and ultimately the degree of satisfaction of their needs.
c.- Analysis of existing businesses, attendance at fairs, participation in seminars, conferences, contacts in other companies, etc. Try to improve the existing processes of manufacturing, distribution, production, promotion, after-sales service, etc.
d.- Reading of publications, studies, statistics, ratios, magazines, articles, economic data.
e.- Lateral thinking or association of images, applied to everyday situations. What products or services not available in my area of residence do I usually demand with certain frequency? What cannot I buy or enjoy due to their high cost and what if I am interested in having it? Are there products and services that are sold for one purpose by the company that markets them and are there consumers that apply them for another function, can I satisfy that demand with a new product or service? Do I know of some frustrated business initiatives, because they failed? What information or service is missed on the Internet, or in other words, a service that can be offered at the moment “on-line” that does not currently exist on the network?.
f.- There are many opportunities in emerging or growing sectors, such as the current Internet, as well as deregulated sectors open to new ideas and concepts.
Of course it is necessary to analyze and value business ideas and opportunities, especially their technical viability. Can I ?, their economic viability. Is it profitable? And lastly, its financial viability, Do I have money? For this there is a tool, the business plan or business plan. In the next dispatch of the newsletter of the list, winred will analyze how to prepare a good project and also help find investors.
