This can be verified by the ideas, values, emotions, behaviors and discourses that prevail in Guatemalan society as part of their social imaginary.
The social imagery that the Guatemalan market has has been understood as the ideas that produce values, appreciations, tastes, ideals and behaviors of the people or clients that make up a culture and that are the effect of a complex network of relationships between discourses and social practices that are evident when the individual communicates with society.
In Guatemala a diversity of cultures have been marked that are manifested in customs and traditions that in daily life mark how we relate, understand and regulate among all the behaviors that we have, which is approved or rejected.
It is in the way we communicate and speak in which we can find a faithful testimony of those surrounding ideas and the parameters that we use to understand society, the world and life in general.
Specifically, an indicator of discourse analysis can be found in the proverbs being phrases of popular origin traditionally repeated invariably, in which a moral thought, advice or teaching is expressed.
Just as we have commonly heard the phrase "There is only one opportunity to make a good impression", which alludes to the relevance of perception to generate a first judgment that directs the opinion and conduct that we have towards an object, person or entity, it is more frequently find sayings or sayings that allude to lost confidence.
Among them we can find: "Make yourself famous and go to sleep", "Tree that is born crooked, its trunk never straightens", among others.
Although it is true that there are many interpretations of these sayings, they have been more frequently related to a negative assessment in which the credibility that is given to people, companies or brands that have transferred their proposal and it has not been sustainable, so any audience proceeds to change their opinion, withdraw their trust and criticize their credibility.
Today this issue of believing or not in something or someone is so susceptible to change because the offer of products and services is so great that if there is no identification with the brand, company or person it is as easy as that at the first opportunity you are Failure will withdraw credibility in them and will never buy that product, service or proposal again.
That is why if you have only once to make a good impression, a single occasion will also suffice to lose this and credibility, so it is necessary to bet not only on the marketing of the product or service but also on the construction of a reputation based on providing the customer with a positive experience, through the staff who serve and advise them, and a favorable opinion sustained over time; that is, a solid PUBLIC IMAGE.
