When starting an enterprise, there is always the question: Will it be worth it? Currently, the world economy is in recession, which invites people who have an idea to put it into action, but many times they are stalled by factors such as fear, anguish, stress or lack of motivation.
Success is a mix between constant preparation and opportunity, no one in the history of humanity has had prosperity simply waiting for it to fall from the sky. Opportunity is knowing how to find the solution to people's needs or create them, not in vain the birth of the sheikhs of industry, oil, and technology were born from knowing how to find what people did not need and create that need for them.
But entrepreneurship goes beyond earning money and achieving the famous financial independence, you cannot start a project if first we as beings do not find our way, that is why below I tell 5 things that an entrepreneur should know before starting his idea:
1.- Emotion
Whether you sell a product or service, or the magic recipe of eternal youth, you will have to listen to thousands of No! Do not wait to enter this competitive world through the front door and earn yourself an honorary position, you will not be the only one who Have that idea, someone else is doing the same as you, that is why you must manage your emotional intelligence well, not allow the first denials of your product or service to diminish your desire to continue. There is the so-called number law, it is easier to sell one person out of ten badly than one hundred, so not falling off at the beginning is essential for your business.
For this reason, take time to learn how your emotions work to control them and make them act in your favor.
2.- Know how to sell
This is essential on your way to success, if you do not know how to sell you are destined for failure, no one will come to your house knocking on your door and say I want you to sell me what I am promoting, you will have many times to knock door to door to offer your services, after all, whether you sell pants or consultancies, you are offering your ability to sell.
Marketing, sales or advertising are techniques that you should start reading, you will hear entrepreneurs who became millionaires 30 years ago saying that they never did that, but be careful, you are in 2016! There is nothing to invent, everything is about to be improved Therefore, learn to sell.
3.- Discipline
At the beginning of your business you will have to be an administrator, an accountant, a salesperson, a winemaker and even a lawyer, because regretfully you do not have a budget for it, so you have to have the discipline to work 18 hours a day, if you want success and take advantage of every minute leaving it is important that you discipline your mind.
You cannot go to a bank and ask for a time loan, and say I need it because I did not have the discipline to finish my activities at the end of the day, it will cost you to get out of your comfort zone, it is easier to spend watching television than planning a strategy selling.
It improves every day, they do not have to be sudden changes, you simply must not allow yesterday to be the same as today.
4.- Create contact networks
Initially you will sell your product or service to your friends or family, but they are not capable enough to tell you the truth, and without continuous improvement of the product or service you are on the road to failure.
If you do not like making friends or you are shy in meetings, or wherever you are, it is dangerous for your business, you must learn to influence people in such a way that you generate empathy that allows you to create a contact that in turn generates more contacts, this will allow you to open up to the world and not just stay in your closest circle
5.- Creativity
Do not think that your product or service is the only one, there are hundreds of people who think and do the same as you, so develop creativity, from simple things like getting out of bed to cooking you have to start giving a different value to things This is a very controversial step and many Coaches do not consider it, however if you are not able to innovate at home, work, school, etc. as you can impact the market, it may be the most difficult skill to work considering if you consider yourself someone Not very creative, but as we saw in the third point, everything is Discipline, surprise, create added value to all your activities, be different and that will make a difference.
