To carry out your internet business for a long time, it is important that you dedicate yourself to innovate, today the existing offer makes people demand more and at a lower cost every day, so innovation and re-invention is the best alternative to get ahead.
So here are six ways you can renew your business.
1- Create an innovative climate: In order to renew the spirit of your business, you need to create a climate where you feel that trust, dynamism and humor predominate. The good atmosphere and the energy that this environment will generate will make you differentiate yourself from the others.
2- Develop your creativity: Do not force your mind to a solution, since the best solution will come when you are not thinking about solving a problem, awaken your senses to creativity at any time since that flash of vision will come to you at the least moment expected. For Isaac Newton, it was an apple on the head while sitting in the garden.
3- Make new combinations: Renew your business by creating new combinations of existing products. Akio Morita, president of Sony, said he invented the Walkman, because he wanted to listen to music while walking on his golf course. His team simply put together two seemingly incompatible products: a recorder and a transistor radio.
4- Find out what people need: Finding out what people need and what people are commenting on the internet is very easy thanks to social networks and forums. You will even be surprised to know that many of the product titles came from comments made in forums, in this way you can work in many different niches and it is where you will really find wealth on the internet.
5- Test, do not get tired of trying: The best inventions in the world were the products of thousands of tests, the inventors did not copy existing techniques, but they tried again and again and something unique and magnificent came out. Although today we think that it could be a waste of time, we could try our “ invention projects ” in parallel with our current business in order to achieve something different, be it a new way of contact, a new way of reaching the client, a new way for him to empathize with you, a way to make a difference.
6- Adopt and adapt: A short way to innovate is to look at how others solved problems in situations similar to yours in order to adopt them and adapt them to your needs.
This is what Swatch watchmakers did when they realized that the more reliable their watches became in town, the less they needed to be replaced. Your solution? Borrow an insight from the world of fashion and collections by turning your watches into desirable fashion accessories. Now people buy Swatch watches not only to know the time but because it is "cool" to have it.
Remember that to renew you must make an internal change and above all trust your decision, implement it and evaluate it, finally change it over and over again, never stop!
Successes today and always.
