Are you missing members on your membership site? Just like in any other online business, the success of a membership site will depend on the number of clients that subscribe. How can you keep your community of members constantly growing? In this article I share 7 very effective strategies to recruit new members to your membership site.
There is nothing more frustrating for a membership owner than having your site open, but with very few or no members.
And with good reason: it is the same job, but with much less income!
What can you do to achieve a good membership “recruitment” rate, so that your community of members grows constantly?
Aside from meeting a specific and very pressing need in your market and having a good advertising strategy that creates a steady stream of new subscribers for your business, you can use additional strategies to significantly increase the number of people who sign up for your membership program..
Here are seven of the strategies that have given me the best results:
1. Pre-launch offer. Open your membership program at a discount and offer it for life for everyone who signs up with that price. You set a deadline and then raise the price for all your future members. They will not want to leave, as they will lose their offer price. You will attract many people if you tell them the price will go up later.
2. Exclusive member services. Design a very attractive course that you know meets a burning need in your market and open it only for your members. Invite your subscribers to participate with an attractive offer with special bonuses and gifts, etc.
3. Create a free and a paid membership. Advertise the free membership, but entice them to sign up for the program by showing them what they are missing by not being in the paid program.
4. Bonus with deadline. Give a very attractive bonus for a limited time after opening the doors to your membership. You will see that the day the voucher expires you will fill up with registrations.
5. Offers special member prices. This gives very good results. Set discounts and offers that are for members only. This way you will take good care of the clients you already have and attract those who are not yet.
6. First month at a reduced price. It is an excellent tactic for those people who are not 100% sure. You give them the opportunity to get to know your site, see if it meets their expectations, and then make the decision to stay.
7. Sell the content, not the membership. It is much better that you advertise your membership mentioning its benefits and the results they will obtain before offering membership as such. Remember: Your potential customers want to know, "What's in it for me?" and they are not so interested in how you are going to deliver them to them.
If you apply only some of these strategies, you will see that the number of members on your membership site will increase substantially!
