Many times when you embark on the adventure of creating a company, you overlook aspects that may be key, especially if it is an internet startup
Do you want to start your company and do you see a great opportunity on the internet? Well, you are right, the internet is something of a great jungle that is about to be explored, however, not all initiatives are successful and surely you have already heard a lot about this. In general, when we visualize a business project for the network, we neglect basic aspects that, if not taken into account, will cross our path and it will be very difficult to surround them.
If you already have an idea, evaluate it by asking yourself the following questions:
1. Does your idea grow as the network grows?
In Latin America, internet users are growing at a very fast pace, sales and websites are growing as well. Does your idea measure up to this growth or will it stagnate in the second or third year? There are many examples of initiatives that launched with power rockets more powers than the space shuttle but when they were leaving orbit they collapsed. Make sure your rockets will come off the ship when the ship's engines are hot so they can power the entire trip.
2. Can your idea be marketed with new web-based techniques?
The promotion of the great sites reaches astronomical figures, but in our region it is already very difficult to present entries from large competitors. Venture capital is limited and a large proportion of the resources of new sites go to promotion. Can your idea adapt to these restrictions, can it be promoted with "guerilla marketing."
Please note: * Growth * Marketing * Flexibility * Barriers * Risks * Focus * Needs
3. Is your idea flexible?
The change in the brick and cement business world was relatively slow, today the changes in click companies are hundreds of times faster. Your initiative can adapt to these changes and transform them into opportunities. Competitiveness in the internet age is marked by speed of action and thought.
4. Do you know the barriers to entry?
Even if your idea is innovative, it will run the risk of being copied and improved quickly, can you create barriers to entry for new competitors, will your clients stay with you even if they enter 3 or 4 quick imitations?
5. Are you clear about the risks?
Here we are not talking about personal risks, but about commercial risks, we know that perhaps you are risking your job or your savings, but what are the risks of the future company. For example, if the market contracts you have a strategy?
6. Do you know what your core business is?
Remember that innovations start small and focus on doing one or two things but do them very well. Your initiative has this characteristic or you are trying to cover a lot of ground, remember that the one that covers a lot is too tight. Do you know exactly what you can outsource and what you can't?
7. Are you sure what you need?
You know your needs in terms of human and financial capital, technology, etc.
If you have answers to these questions, surely your idea makes sense, if not, analyze it well and try to answer them again. Surely, on the way you will find other different questions that you will have to answer.
