Are you having trouble retaining members on your membership site? Many membership site owners lose all of the initial work they did when they launched their program for making mistakes during the delivery of their membership content. In this article I share 7 key conditions with which you have to fulfill when submitting your content, so that your members do not get bored and leave your program.
It saddens me when I see membership site owners struggling to keep their members subscribed to their program. I am sure that both the owner and the members at some point were convinced that this connection was going to be of great benefit to both of them.
However, the initial enthusiasm is lost over time and members get to the point of no longer taking advantage of the resources available to them in the members-only area and leave.
A site's abandonment rate can become high under those conditions, and the business owner will lose all the work he or she invested in launching their membership initially.
How to prevent your members from getting bored with your membership site?
It all lies in the delivery of the content that your members consume. Not only the quality of the content is important, but also how you deliver it and what is your attitude towards your members.
I have seen that you can substantially lower the abandonment rate of your membership site if you meet the following 7 conditions when delivering your content:
1. All sessions must have a clear purpose and purpose
It is important that not only you are clear about the purpose of each lesson. Give a brief summary of what happened in previous sessions and mention what they will learn in their next lessons, so that they understand the continuity of the program.
2. Be a good leader
Your members joined your program, because they want to be guided towards the result that you promised them. It is your time to be a good leader and to keep your promise.
3. Maintain control of the process
Don't change your fundamental plan. Stay within the system of steps you already planned. At this point you can no longer make big changes. If you want to change something, add it as a special bonus or an annex to the program.
4. Be flexible
It is important that you be flexible at the same time. For example, when dictating your course, you may see the need to make some changes, but they should be minor and should never alter the end result that your members are looking for.
5. Keep your members attentive and pending the program
Avoid distracting your members with messages that are constantly reminding them of the vision they had when they signed up and how it will change their lives by achieving their goals.
6. Observe and manage the group's time, content and energy well
You have to be attentive and sensitive to the progress of the group. If you see that they are stagnant, give encouragement and help. See how they react to content. Allow your program to feed back, so you can make adjustments, if necessary.
7. Acknowledge and appreciate the contributions and achievements of members and create an environment of success
Encourage your members when they achieve, no matter how small. It is important that you maintain the expectation that they will be able to achieve their goals.
