Digital marketing has become a strategic method not only for promoting services and products, but also a tool that micro, small and medium-sized companies can use to their advantage to ensure the existence of their business.
1. Brand development
Before the Internet appeared, branding was the exclusive business of large companies. However, digital marketing currently represents a unique opportunity for micro, small and medium-sized companies, since they can develop their brand effectively and consistently, just like large corporations.
2. Consumer attraction
Through publications, content and advertisements on web pages, social networks or search engines, SMEs can publicize professionally; not only your brand and logo (branding), but also your services or products in such a way that they can connect with potential consumers.
3. Higher Return on Investment
Advertising through digital marketing is proven to deliver higher levels of return on investment (ROI). The high conversion rates respond not only to its effectiveness and the possibility of segmenting audiences, but also to the change in the mentality of consumers, who have already adopted digital media.
4. Generate substantial savings
Digital marketing helps companies not only recoup their investment, but also generate substantial cost savings. On average, SMEs that decide to invest in digital marketing report savings in advertising costs of around 40 percent compared to investments made in traditional marketing.
5. It is much more specific
One of the great advantages of digital marketing is that promotion can be very specific. Unlike traditional advertising methods, which are rather massive, in the case of online marketing it can be segmented to audiences, in such a way that it is possible to identify the people who are most related to consuming your service or product.
6. 24/7 mobile connection
Currently, it is estimated that at least 75 percent of Mexican Internet users connect to the network through a mobile device. The advantage that digital marketing offers over traditional marketing is that it is designed and adapted precisely to connect at all times with the mobile user through smartphones, tablets and laptops.
7. Analysis and strategy
Because everything is measurable in digital marketing, it is possible to evaluate the performance of strategies and campaigns almost immediately. The ease with which analytical data can be accessed empowers strategists to modify advertising parameters at any time in order to make it more effective and efficient.
8. Democratization of competition
The Internet has fostered a democratization of many things. In this context, digital marketing is no exception, as it has enabled advertising competition to be more equitable now. In the past, only large corporations could hire quality advertising, while now SMEs can compete as equals against large companies, and even win.
