This project aims to develop agrotourism in the Daule area, canton of the Guayas Province, being one of the most productive sectors of the Ecuadorian coast for its production of rice and tropical fruits. This canton is bathed by the river that bears its name. The Daule river provides nutrient nutrients that favor the fertility of these lands. The Blue Mangal estateIt is located at Km 27 ½ via Daule. It is located on the banks of the Daule river, it is part of the old La Rosario hacienda, which over time has been divided up as a result of sales of plots or small farms, or as a result of inheritance distributions. The Finca Mangal Azul has an extension of 1.5 Has where mainly mangoes are produced, secondly plantain, and short cycle crops are also made.
Introduction
The privately owned Mangal Azul Agro-tourism farm is located at Km 27 ½ via Daule, facing the Daule River, is part of the old La Rosario hacienda, which over time has been divided by sales of parcels or small farms, or product of inheritance distributions.
The Mangal Azul Farm has an extension of 1.5 Has where mainly mangoes are produced, secondly plantain also has short cycle productions such as: cassava, corn, tomato, green pepper, Chinese potato and achogcha. There are also Guadua cane crops. It is located at the foot of the river and has land access through a local road.
It has an unfinished construction of the main house.
Offer the community a new and different alternative of recreation for groups of families, students and professionals who want to have a moment of relaxation in a natural environment during the weekends.
Development
What is "agrotourism"?
"Agrotourism" we call here the form of tourism in which rural culture is economically used for tourism.
It is similar to ecotourism, but it does not try to attract tourists with nature, but above all with cultivated landscapes. If tourist deals increase the incomes of the rural population, agrotourism can promote regional development.
For the rural population itself to help conserve the natural variety, it must recognize it as valuable and worthy of protection.
There are numerous other forms of tourism in rural areas, but they are not agrotourism in the strict sense: p. ex. ethnotourism, project tourism, health tourism, historical tourism, cultural tourism and adventure tourism. The concept of "agroecotourism" is generally used as a synonym for "agrotourism".
The cultural landscape as a tourist goal
On all continents, the richness of useful plant species and varieties and the multiplicity of breeds of Domestic animals was the work of the peasants. These adapted plants and animals over time to new breeding objectives, different habitats and climatic conditions, different uses and individual preferences. Thus, for each plot there was previously the appropriate variety or race.
Along with the differentiated exploitation of the land, cultural landscapes of small dimensions and great variety emerged. In the last 150 years, the process has been reversed: since then, the variety has decreased and monoculture and uniformity have prevailed in the specialized agricultural economy.
Tourist planning
It is intended to offer the public a cozy atmosphere just 35 minutes from the city center.
Among the main packages of the Riberas del Daule Eco-tourism farm, are the family that include:
Package: Daulis Family
20-minute canoe trips (with Guide)
Visit of crops to nearby farms (with Guide)
Tours of short-cycle crops and harvest (products can be brought)
Peasant-style lunch
Total price: $ 80 for groups of 5 people
Entry 10 dollars For groups of 5 people
Guidance: $ 30 for groups of up to 5 people
Native guide and harvest: 7 for groups of up to 5 people
Lunch: $ 2.50 per person
Canoe trip 10 for groups of up to 5 people
Ground transportation $ 10 per group
Public segmentation strengths and weaknesses
Demographic segmentation
- AGE: Between 30 to 60 years old
- SEX: male and female
- FAMILY SIZE: from 4 members onwards
- PROFESSION OR OCCUPATION: Without distinction
Psychographic Segmentation
- SOCIAL ECONOMIC LEVEL: Medium
- LIFESTYLES: Adventurers, Naturists, Ecological Consciousness
- PERSONALITY: Traditional
Behavioral
- FREQUENCY OF USE: Medium
- ATTITUDE TOWARD THE PRODUCT: Enthusiastic, Positive
- FREQUENCY OF PURCHASE: Medium
- OCCASIONS OF PURCHASE: Season, occasion, special
- TYPE OF USER: In process
- DEGREE OF KNOWLEDGE: Interested, desire
Advantage:
• View of the Daule river
• Production of mango, currants, short cycle crops.
• Spaces for camping
• Access through a local road (although it is poor)
• Fertile land
• Captivate a public that prefers to stay at home for not making more extensive trips within the province such as to the beaches.
Threats
• Strong winters (the farm is flooded up to 50 cm above level 0 and from the shore 40 meters inward)
• Neighbors who do not keep their animals in pens
• Neighbors and inhabitants of the surroundings occasionally throw garbage and dead animals into the river.
Conclusions
The objective of this project is to promote the agroecological market in the province of Guayas, entering it as it is still very poor due to the variety of offers. Specifically in the Daule area.
1. Create a space on social networks (Facebook, myspace, Twitter) for guests to post their comments about your visit.
In turn, these 5 people can do the same to gather a group of at least 5 people and receive all services for free.
2. Build a database of visitors to send them new online services or promotions, birthday gifts.
Investment to be made
Agricultural activ 5000
Personnel Ad 15000
Personnel Ag 4000
Annual Total 24000
Bibliography
1. Sector project "People and Biodiversity in rural Areas". GTZ commissioned by the Federal Ministry for Economic Cooperation and Development. Postfach 5180, 65726 Eschborm, Germany.
2. Tourism planning and sustainable development. M. Magadán and J Rivas., Natural resources. ISBN, 2007.
3. Planning of the Tourist Area R. Bullón., Design and distribution of the Tourist Space. 2007.
4. Tourist projects Methodologies. R. Boullón. ISBN, 2002.
5. Approach to the theory of journalistic genres. In J, Martínez (J, Cantavella and F, Serrano) Eds., Writing for Journalists: Report and Interpret. Ariel. Barcelona.
6. S. Baran & J. Hidalgo. Mass Communication in Latin America. Culture and Mass Media. Mc Graw Hill.
