Many times when you receive a link to new viral content, a thought like this usually goes through your head: "I could have done or thought that" And it's true, information can go viral when it proves something that many have suspected but never have checked.
But how can you come up with such content before someone else comes up with it? Here are some techniques to start creating that next big post for your blog, an infographic that everyone talks about or the most viewed video on YouTube.
Your idea must be useful or entertaining
People like to discover and convey information that is useful, revealing, or entertaining. Start by thinking about what kind of content your readers might find useful: a report or a free tool? How could you help them clear up something they misinterpreted without realizing it? What kinds of things could you see as entertaining? Once you know what your audience is and what kind of response you're trying to get, you can start generating ideas for the content.
Open the stream
The first step in brainstorming is always the rain as such. Start by writing down anything you think people may be interested in and can discuss later. Shoe, cow and fashion apparently have nothing in common, but surely later you can find points in common such as leather, organic, etc. Don't worry about how fortuitous your list may seem, and don't leave anything out. Put aside self-criticism, let the ideas flow. Write and write!
Allow the process to occur naturally
Always carry a notepad or digital pointer with you to record voice memos, or any item that allows you to create short and keyword messages when you have a great idea. Let yourself be inspired by anything that catches your attention, or simple questions you want to answer. After all, if you're wondering, there may be someone else who also has the same question.
Classify it
Start noticing patterns in what you have written. What can really reach and impact your audience? What could attract the attention of the type of people you want to attract to your website? Keep a specific type of readers in mind to create an audience that stays and grows, instead of a wandering and purposeless blog.
Use the ideas of the moment
Keep those ideas that you have put aside for the time when you are running out of ideas, they can help you develop new ones, but always use the ideas of the moment before they are out of style. If it's too late, don't worry about letting some of your ideas go to waste. It's even better than wasting time trying to create something that will never go viral anyway.
Research and put things in perspective
For example, when you do research and want the data to be easily understood, you can use an infographic. Start comparing the number of virtual users with a physical and understandable quantity, for example the population of your city. It shows how big $ 2 billion is compared to $ 20 million. Graphs allow numbers to demonstrate their scale. Even when the numbers are very large our brains do not understand them intuitively.
When you stumble upon amazing stats, collect them and search for related stats you're curious about. Collecting intriguing and related statistics is an excellent basis for generating decoy or linkbait content.
Seek support
Include others when trying to brainstorm. You can brainstorm original ideas with a group, or you can ask for second opinions as you go through each idea. Let other people get excited, and add more ideas or recommendations. Thus, your original seed can germinate and become a beautiful viral content.
Express it
Once you define what idea or information you are going to spread, you have to decide what format you are going to use.
Some possibilities:
• An infographic
• A top 10
• A collection of photos
• A video on YouTube
• A podcast
• A SlideShare presentation
• An Ebook
• A tool
• A survey or test
• Another totally different thing
You shouldn't just follow others, but you should watch trends on the web. Some contents are rotated excessively in some circles but little known in others.
Finally, your work needs to speak for itself but it doesn't hurt to encourage those who read it to pass it on to others. It includes social buttons and leaves a message that invites people who found it useful or interesting, who are looking for a way to share it.
