One of the biggest nightmares of a membership site owner is desertion of its members. Once the site has been created and the membership program launched, some members usually withdraw. In this article I share with you what is a normal abandonment rate in a membership site and what you can do to avoid the desertion of your members.
Ready! You installed the membership software, launched your membership program, and already have multiple members enjoying your content.
… And together with this, the first defections also appear: your new members are leaving.
Before you panic and jump to the conclusion that you did everything wrong, read on:
It's normal for some people to leave your program on a regular basis, but there are several things you can do to prevent them from leaving:
1. Keep your promise.
You have to deliver exactly what you offered, so it is very important to leave all this stipulated in your sales message and in your sales letter. Don't promise something you can't deliver.
2. The price of your membership.
Another cause may be the relationship between the price and the value they perceive to receive. Here two things can happen: too much content that produces stress, or too little content.
Remember to always deliver high value content, specific to the topic you are teaching. You must also be very clear about the result that the client wants to obtain and deliver what they expect, no more and no less.
3. You are targeting the wrong market.
There may also be a mismatch between your product and the market you are targeting. This is where studying your market and your ideal client will save you a lot of headaches.
Still, it is normal for some people to leave your membership site.
What is an acceptable dropout rate?
You should rest easy if your dropout rate is low. It is impossible to please everyone, all the time. If the vast majority of your members stay, it's because you're doing a good job and you shouldn't worry.
In general, 10% to 30% can be considered as normal. Less than 10% is excellent.
With a good continuous advertising strategy, you are going to have a greater number of members entering than leaving.
