The traditional organization has historically suffered from innovation paralysis, that is, innovation is perceived as a disturbing factor that goes against the current of pre-established norms. What must be done so that the organization, as a whole, moves towards innovation, so that it is receptive to it, wants it and works for it?
The following are some tips that can help create the awareness of innovation that is sorely lacking, both in established companies and in new business initiatives or those that are hardly a business idea.
- Design specific policies that attract and benefit the members of the organization instead of making them conformists and "maintainers" Establish training programs whereby the entire organization, starting with its executives, clearly understands that innovation is the best strategy to ensure success and therefore prolong and reproduce the organization itself. If it were not in this way, Microsoft would have disappeared if it had remained stagnant with its first version of windows or the ford would have died producing the famous model T. Define objectives that are periodically evaluated in order to maximize income and minimize losses of all kinds. These objectives must be aligned with market studies carried out between periods, only in this way, knowing what the client wants,It will be possible to win the race to the competition. Give people freedom to innovate. This does not mean leaving area managers free time to think about what new things they could do. It means that specialized research and development groups must be created, not only for new products but for new markets, that have logistical and financial support to carry out new developments. Lose the fear of error. If you are creating new products or trying to improve existing ones, there must be room for error, the news will not always work, but when they work and the company is the first to hit the market with them, you will have developed a competitive advantage. that no matter how good our products or services are, they all have a limited life span.This requires knowing the business very well, it requires experience and, although it is important, not always the youth with their new ideas can reach critical decisions at critical moments. It will be necessary to rely on the analysis of the life cycle of the product and the so-called "business x-ray". Determine what should be discarded, establishing through portfolio studies the strategic units of the business and its position. Develop an innovative plan, in which the objectives, deadlines, people, money, tools and information are specified.It will be necessary to rely on the analysis of the life cycle of the product and the so-called "business x-ray". Determine what should be discarded, establishing through portfolio studies the strategic units of the business and its position. Develop an innovative plan, in which the objectives, deadlines, people, money, tools and information are specified.It will be necessary to rely on the analysis of the life cycle of the product and the so-called "business x-ray". Determine what should be discarded, establishing through portfolio studies the strategic units of the business and its position. Develop an innovative plan, in which the objectives, deadlines, people, money, tools and information are specified.
The ultimate goal is to lead the company to be its own competitor in terms of innovation, that is, the organization must seek to make its products obsolete with its own developments and not with those of the competition.
