It doesn't matter how big your company is to use different strategies in social media; Let's not fool ourselves… The final objective of the existence of these media will always be to achieve sales through the INTERNET, so generating TWEETS and good quality posts in content becomes important for companies.
The real question is how many people are buying what companies are selling?
Unfortunately, getting your readers to buy what you're selling can be difficult. So if your social media campaigns are n't generating sales, then you will be out of the game in no time.
Twitter, Facebook and YouTube are great marketing channels, but the blog is king. If your BLOG content fails to make your reader a new Twitter or Facebook fan, then the entire internet marketing plan will be in jeopardy.
What to do to overcome this? You have to offer a value proposition, turn an offer into a work of art capable of convincing readers that your product is worth it, but you have to do it in a non-aggressive way.
Sounds impossible, right?
But it is not, this article will introduce you to the concept of using the blog as a sales page.
“Leaving breadcrumbs:” an introduction
Your blog is not only to show its contents, it serves as the first link to make the customer fall in love with your product and service, demonstrate that you are the expert and indicated provider, but it also does more. It works as a hidden sales agent, ready for the market.
I will give a brief example: If you were a travel agency, what would you put in your BLOG?
A.- AN OFFER
B.- A RECOMMENDATION
C.- THE SERVICES OF YOUR AGENCY
If you chose AYC this is exactly wrong, as I mentioned before the first thing is to fall in love with the client describing all the qualities of the tourist destination of which the recommendation is being given, we can probably describe the landscape, the smell, the colors, the warmth of its People who know me on this topic YOU are the expert, once in love then we can take you to our page of travel packages and thus manage to sell you some promotion.
It is very simple, really… Define what you want to achieve, divide it into sections and convert those sections into BLOG articles (A publication, a sales strategy). We have to plan this action in advance, preferably at the beginning of the year, where we already know what and how we want to sell each month.
