If you are not able to create a website to the liking of search engines, you have a lot to lose. The primary goal of all online businesses is to attract the most amount of traffic and conversion that results in increased sales of products and services that a company has to offer. Search engine optimization means adding elements to your website that will help you get a high ranking in the major search engines, such as: Google, Yahoo, Bing, MSN, etc.
The key elements to have a site that is liked by search engines are:
Pages should consist of a title, meta tags and description, title and subtitles, page content, keywords, images, URL structure, etc.
Links from high-ranking sites should also be obtained.
Aside from paying attention to the page and off-page elements to improve search engine rankings, SEO professionals must also master some technical strategies to get the most out of a website.
- Check that Google has indexed your site Check the loading speed of your site Detect and fix server problems Check if you don't have broken links
You should also write quality content for web pages, adding related images in each of the articles.
If you want your website to get a high ranking in the most popular search engines and mainly in Google, it is necessary to work very hard on the keywords and key phrases that best describe your business. For example, if your company sells bracelets exclusively for women, then it is better to use the phrase "bracelets for women" and not just "bracelets", for a better optimization of your site. Using general keywords will not get a ranking on Google, as there is a lot of competition. Therefore, you should always use specific keywords.
According to SEO experts, online businesses should use short key phrases instead of a single keyword. It is because people often type multiple words to find information about a specific product or service and not just a keyword.
You must choose keywords or phrases after extensive research. You should also study the websites of your competitors, as well as those sites that have managed to capture the top positions in Google. To improve your ranking on Google, you should use only the sets of keywords or phrases that the potential public will type in Google to find information directly related to the products and services that your company offers.
However, never use spamming methods, such as keyword stuffing, to get a higher ranking. This will negatively affect your website, by entering it on Google's blacklists. Google believes that "you should build your website for users, not for search engines."
The content of your website should be keyword rich and highly informative for visitors, so that they come again and again to read the information you have about your products or services. Generally, an article body should include a title, subtitles highlighting key points, and of course, an attractive body.
It is very important to work on the meta tags and descriptions since Google and the other search engines use this information to index a page. Meta elements provide information about the author of the page, the frequency of update, the theme of the website and the keywords included in the content of the page.
To build a site with high credibility, it is important to get inbound links from other sites. You should also start building your social media presence by opening accounts on Facebook, Twitter, LinkedIn, Google+, and the other top social media sites to reach your maximum global audience in real time.
