Currently, small and medium-sized companies that want to enter the world of national and international business can do so thanks to advances in technology, more precisely through the Web. A Web page opens the doors of a company, allowing a large number of visitors to know immediately and up-to-date the services, programs, and prices that the company offers.
In the market there are a large number of companies that offer from the creation of a simple Web page, to the development of portals and e-commerce sites, safe and efficient.
The problem is not choosing the company that will design the page, the problem may be in the design, in the content of the page or perhaps that the technological tool is not aligned with the strategic objectives of the business.
Creating a Web page is a highly complex project, as the engineers say, it goes from planning the different stages of the project through design, construction, testing until its launch. Before making the decision to create a page, is it important to ask yourself as an entrepreneur what you hope to achieve with a website? Who is going to sell on the Web if my business is to sell, or just want them to know your business, these questions should be asked before starting a project like these. You must first benchmark the companies in the sector where you work, that is, my competition, how they are with respect to my services, promotions and technology.
Finally, investigate or hire a company to carry out the project; moreover, the research must determine what segment of the population the page is directed to, age range, socioeconomic sector, educational level, among others, once the above is clear… ….. let's get to work because tomorrow may already be late.
In designing the page, keep in mind to reflect what the company is, use the corporate colors of the company very well, present images that identify the company and make visitors feel as if they were in company. Always be honest with your clients, do not promise things that you cannot keep, always have the updated information trying to be clear, concrete, without spelling errors and, most importantly, they are not so extensive.
Get very good advice on the technology platform on which your page will work, this means that it can be easily downloaded on computers, an ambitious number of channels according to the demand of visitors and that the downloadable files or links are agile enough, and most importantly hire a good hosting service that offers agility in loading the pages.
To finish, do not forget the security of the website both in accessing the page and the confidentiality of the information that visitors register.
Just as I said earlier that a good page can open the doors of your business, it can also close them when you least expect it. Poor administration of your website can bankrupt your company in the event that 70% of your transactions are carried out by this means, keep in mind that the outdated information on the page, important information impossible to find or not Having your website within the most important search engines in the world, can lead your company to close the door to development, foreign trade and competitiveness.
Bibliography
Mauricio Jaramillo Marín, “36 councils to have a successful website, Revista Enter, August 9, 2005.
