Content Marketing or Content Marketing is one of the best ways to attract and retain customers. It is not something that was just born, much less something that started with the digital media boom.
Since the 1990s, with the famous case of the Michelin guide (currently the holy grail of Content Marketing), we have been able to demonstrate the incredible potential of providing useful and high-quality content to our clients to become brand ambassadors and we can sell them without selling.
Today we want to share a valuable infographic so that you can create your content strategy yourself. But before we will show you two of the first most important and remembered cases of Content Marketing (Content Marketing).
CASE 1
John Deere offered content for farmers where he sent them, through his magazine, topics for:
- Educate farmers about technologies in the field. Have more fruitful crops. What was the content of Jhon Deere's magazine?
In 1985, without commercials, a magazine (The Furrow) was published highlighting content to cover topics that farmers were interested in. The content, which is reproduced to date, was intended to provide farmers with knowledge to be more successful.
The incredible results he achieved with this strategy were:
- Relate the John Deere brand to success and technology. 1.5 million farmers subscribe to the monthly magazine. 12 languages translated. 40 countries to which they are distributed.
CASE 2
One of the most widely used cases to graph the good results that a well-designed content strategy can have is the case of the Michelin Company's Michelin Guide.
Why was and still is so acclaimed by Content Marketing professionals?
In 1900 Michelin made tires, but the problem was that there were only approximately 3,000 cars in France: they needed to create demand for their product.
What was the content of the Michelin guide?
Useful and quality content guides were created on where to stay, where to stop, where to eat and maps for travel. Michelin resisted the temptation to put products for sale in its guides.
What results were achieved?
The guides were a success and people used their cars more, traveled more, and gave more use to their tires. This strategy helped build an audience in which many became Michelin customers.
Content marketing makes it possible to impact a large audience. Would you like to make your own strategy? Review the following infographic explaining the steps to follow to create a current Content Marketing strategy. Let's do it!
Content Marketing Strategy
