Are you going to create a company and do not know what name to use to define your services? Do you have a business and need a logo, business cards, brochures, videos… but you cannot invest large amounts?
At a time when new entrepreneurial initiatives emerge every day that, due to their initial launch situation, cannot allocate much money but want to access quality jobs, the answer to their needs is in crowdsourcing, a defined business model by American journalist Jeff Howe as the "act of applying for a job performed by a designated person (usually an internal employee) and outsourcing it to an open-ended group of people in the form of an open call."
Crowdsourcing works by means of any company (large or small) that has a need such as logo design, web design, app design, packaging, label, brochure, business cards, posters, stationery, corporate or viral video, radio broadcast or any other job you need, you can publish what you need on a crowdsourcing platform and the professionals registered in it will begin to send you different proposals among which, finally, the company will choose a winner.
Advantages of using crowdsourcing
The advantages provided by this service are multiple. Firstly, the company can access a multitude of proposals that, through other services, it could not achieve.
Hence derives another of the advantages of crowdsourcing, satisfaction, because among all the proposals, the client can choose the one they like best. In most cases, the company gets what it was looking for.
The value for money is another of the main advantages of this business model. The client sets the price that he is willing to pay for the work and receives quality proposals. If you don't like any, you don't have to pay for it.
Where can you apply for jobs through crowdsourcing?
Every day more platforms offer crowdsourcing services. In Spain, the leading platform is Adtriboo, a website that has more than 120,000 creatives from all over the world and that offers services to companies and individuals from any country.
In adtriboo, which has already landed in Chile and Mexico and is about to disembark in Colombia (although projects can already be published) you can request from a logo to the design of a brochure, newsletter, mailing, a website, business cards, stationery and posters, videos, wedges, spots, text work…
The company chooses how much it is willing to pay and when it wants it, with the guarantee that if it does not choose any winner, it will not have to pay for the work.
Companies like Sony, Ono, Bankinter, Telva and a long list of SMEs and startups have already signed up for crowdsourcing, a good way to access the best online creative talent.
