The figure of the community manager is already a consolidated profile in any company that knows that it must be present on the Net. New job offers for these professionals appear every day. It has been around for a long time, but since last year it has been booming. Many wonder if it will not happen as with the housing bubble and there will come a time when there will be so many community managers that will end up sinking the sector. For this reason, we must think that this profile is the profession of the present and not only of the future, as many insist on continuing to say. These professionals are needed in companies now and now is the time to train to get a job.
According to Google Trends data, starting in 2014 a decrease in the search for community manager courses and masters is expected. From these results, it can be deduced that the people who opt for this type of job know that now is the time when companies demand this profile more and we must take advantage of the situation.
Currently, some companies have not yet hired a social media professional, but someone who works in the communication or marketing department is in charge of everything related to social networks and communication strategies. However, it is a mistake. These professionals know their sector but are not familiar with the social media world at a deep level as a community manager might be. In addition to training, these workers would require more time to dedicate themselves fully to this work and, as a consequence, their own functions would be neglected. The day will come when all companies will have an employee with these characteristics on their staff and it will not be very far, if we take into account the evolution of the internet, ecommerce, ebusiness,accessibility to commerce through mobile devices, etc. For some time, executives have recognized the work of the community manager and those companies that have chosen to give value to their presence on social networks have verified that they have increased their sales or have reached more potential clients. There are several studies that show that social networks are capable of increasing sales and enhancing the relationship of workers with customers, and that they are not distracting as originally thought. In addition, last year eMarketer prepared the forecasts for 2014 announcing that 92% of companies would use social networks for their marketing strategies.The executives recognize the work of the community manager and those companies that have chosen to give value to their presence on social networks have verified that they have increased their sales or have reached more potential clients. There are several studies that show that social networks are capable of increasing sales and enhancing the relationship of workers with customers, and that they are not distracting as originally thought. In addition, last year eMarketer prepared the forecasts for 2014 announcing that 92% of companies would use social networks for their marketing strategies.The executives recognize the work of the community manager and those companies that have chosen to give value to their presence on social networks have verified that they have increased their sales or have reached more potential clients. There are several studies that show that social networks are capable of increasing sales and enhancing the relationship of workers with customers, and that they are not distracting as originally thought. In addition, last year eMarketer prepared the forecasts for 2014 announcing that 92% of companies would use social networks for their marketing strategies.There are several studies that show that social networks are capable of increasing sales and enhancing the relationship of workers with customers, and that they are not distracting as originally thought. In addition, last year eMarketer prepared the forecasts for 2014 announcing that 92% of companies would use social networks for their marketing strategies.There are several studies that show that social networks are capable of increasing sales and enhancing the relationship of workers with customers, and that they are not distracting as originally thought. In addition, last year eMarketer prepared the forecasts for 2014 announcing that 92% of companies would use social networks for their marketing strategies.
It is clear that the internet is the present and the future in the job search and every company must be present in the network if it wants to sell more and make itself known. Therefore, what better way to find a job than to learn to manage the communication of these online businesses?
And you, what do you think of the future of the community manager? Do you think there will be a boom? Or on the contrary, do you think that this profession will always be needed?
