Introduction
Have you ever imagined having the world at your fingertips? Have you ever considered the enormous influence that the Internet has on all of us? From my point of view, it would not be correct for me to speak about digital culture without providing two different approaches: the one that corresponds to the organization and the one that refers to the personal one.
Once this situation has been established, it is worth mentioning that the digital age has brought us a new world of fantastic possibilities, just to mention a few, teleworking, internet shopping, internet sales, advertising, proximity to customers and suppliers, etc.
This accumulation of opportunities leads us to know and develop in an amazing way, we can have access to different and perhaps better sources of work, we know and become "friends" of people from different places, organizations increase their sales, improve their profits, etc..
But what we must ask ourselves is: what is the scope of all this? Does it have negative implications?
According to the book The Human Face of Digital Culture, he mentions “characteristics of electronics and the internet:
Requires a minimum of education.
Many times it is experienced in company.
It is consumed in abundant doses.
It spreads very quickly.
An analysis, a further observation, is very difficult.
Its production can be very expensive, but for the consumer it is very affordable.
It is created for the majority. ”
I emphasize this since, as I have commented, the world of the web affects more and more the lives of human beings, both positively and negatively, to the extent that today's children and youth spend more time glued to networks social instead of having a moment of living with their family, and they write and publish all kinds of feelings and activities that can make them targets of possible cyber attacks as well as those that harm them physically. With this, I am not saying that we should move away from the internet but rather that we must use this tool responsibly for the safety of ourselves and our loved ones.
The paragraphs that are written below, is a contribution from the personal perspective of this humble server, hoping not to cover all the concepts that encompasses digital culture, but seeking to be a link to the most analytical study of this panorama that we have the order of the day.
The digital age. (TRUJILLO ARIAS)
The beginnings of the digital age have their origin in electronics, they are devices that use electrical energy to make their components work, these components are called analogs.
Today, technological advances grow and surprise us with each new product that comes onto the market, artificial intelligence personal computers, state-of-the-art video game consoles, smartphones that have more useful tools than a Swiss Army knife, today By day everything is digital, from the purchase of groceries in supermarkets to the development of a master production program in an organization.
The use of computers
Computers today are not a luxury, they are a necessity for any organization that wants to be competitive because the automated mechanisms that are used today to carry out certain activities, which are almost impossible or too expensive to carry out by the hand of work, they present an easier way to develop a new product or improve a service to society.
Information management in the digital age
Organizations are always looking for ways to improve the way in which communication channels are established for better information management. Today, networks between different departments in the workplace are a way, not anything more innovative or novel. to transmit information, but fundamental for the development of the organization.
Since the rise of personal computers, information stopped being just a printed element and technology began to be used to handle information important to the organization. Department stores were no longer used to store papers that contained all the information of a company and Small information storage devices began to be used and the printed documents now contained really important information or summaries of all the information already supported.
Both for everyday life and for organizations, the use of these devices is really useful when transmitting information, some of the most outstanding since the invention of personal computers are:
- The floppy disk, or floppy disk, was a device with a much lower information capacity than current devices, since its invention in 1969 by IBM until 1983, it was the largest device used both personally and by organizations. Compact, developed in 1983 by the Sony company in Japan, began as a novel way of transmitting information and mainly software. The organizational impact had a greater boom when it stopped using human numerical capacity using the calculation of computers, and replaced them with the use of software, later being used to record music albums, thus destroying the use of acetate and for the decade of the 90´s the use of the floppy disk. PenDrive memories also called Flash memory and commonly called USB memory,Currently the easiest way to get information anywhere in a totally secure way, since its creation in the Israeli company M-Systems, flash memory has invaded the market and is sure to soon make CDs obsolete.
The Internet
With the technological advance of computers, new ways of transmitting information were designed. Just after the Second World War, new research in the field of increasing technology begins to be generated, and the way to store information on machines was not enough, the need was proposed to send information throughout the world and in a matter of seconds, without the need to be in that place, only occupying the same tools connected by "something", that something is what we know today as the internet.
In 1969, the company ARPANET, managed to make the first connection of two functional computer networks (hence the name Network Interconnection), the first two access points were Leonard Kleinrock and Douglas Engelbart. For 1973 other companies like ARPANET connected, thus achieving the first demonstration of public connection, in the 80's the first DNS services were provided in Europe and USA for government and military use, but it was not until the beginning From the 90's at the CERN convention in Geneva, a group of physicists declare the HTML language and build the world's first web group called the World Wide Web (WWW). Currently there are more than 1.1 billion users surfing the net.
And the organizations were not far behind, since the 60's some organizations tried to interconnect in order to have a greater flow of information and data transmission, with the evolution of computers and also the evolution of network interconnection. They managed to connect computers and departments making a network in the early 90's and companies like IBM managed to make many of their computers with specific functions could be interconnected with each other to gather all the information to a single network system in an organization.
Digital culture. (CANCINO VELÁSQUEZ)
The Oxford English Dictionary shows the earliest use of the term digital culture known as "cyber culture" in 1963, and it was not until 1995 that the following definition was created, "Cyber culture is the social conditions produced by automation and computerization ».
Digital culture has been a fairly controversial concept, numerous concepts have been formulated by authors such as Lev Manovich, Arturo Escobar and Fred Forest. However, most of these concepts only focus on certain aspects, and they do not cover these in great detail.
In other words, we can define that Digital Culture is the study of the social, cultural, ethical and aesthetic aspects of Information and Communication Technology. The main focus is the interaction between culture and technology.
Digital culture also studies the various social phenomena associated with the Internet and other new forms of communication. This concept generally does not only refer to the cultures of virtual communities, but extends to a wide range of cultural themes related to cyber themes.
On the other hand, the internet and new technologies have been criticized for creating a gap in the way of socializing between people, as they become increasingly lonely and human contact disappears.
Organizations go digital to be competitive, they use technology in any area of the company to improve it and offer products or services with a higher quality, to create a good image and reputation of the organization and above all to reduce costs, obtaining higher utilities.
When the organization has been able to "go digital" and use technology as a tool to achieve its objectives, the use of these technologies carries with it a great responsibility, not only internally, but also externally, with society and the environment with which it interacts.
People today enter the digital world through computers connected to the Internet, when these technologies were no longer a luxury and became a working tool or even a necessity to interact with the world as a means of communication and began To become part of our life and our culture, the digital culture emerged.
Mark Deuze defined digital culture as a set of values, rules and practices shared by a group or groups of people regarding interaction within modern society through technology.
Digital organizational information
Today the use of interconnected networks as a means of communication is the most useful way to reach the masses.
Most organizations make use of the internet in order to have their own site, sometimes even their own server, which allows them to publish information through a web page to countless readers or potential readers.
For a company, disclosing certain information gives good results with old and new clients, through these networks there is greater interaction with clients and they feel connected to the company, even before receiving any good or service.
Imagine an organization that has a website against one that does not have one and both are from the same business line. An organization that has a good website has the opportunity to show the competitive advantages it has, the products and services it manages, and can convince the customer without even having direct contact with it, on the other hand, a company that does not have a website or suppose you have it but not complete, with diffuse, unclear information, it does not show your competences, on the contrary, it shows weakness.
Internal organizational network
Internal networks or work networks improve the way in which information is transmitted in real time, between all the departments of the company, where all the parts that make it up must be connected to each other to express occurrences, failures, improvements, creative ideas, and all this together will help the organization grow.
A good structuring of an internal organizational network serves as the basis for improving performance and good operation from a simultaneous, balanced, coordinated and integrated point of view of all interactions between the different departments and areas that make up an organization.
These interactions range from technical aspects such as maintenance and availability of material in the production area, to the company's decision-making process.
Non-positive impacts on digital information in organizations
The people involved and not involved in the organization come to present certain anomalies and even go so far as to carry out criminal acts by means of the information, whether established in a work network or in a public network.
These criminal acts are part of our digital culture now, showing us new words to our vocabulary, among them the most notable are:
- Hackers: Those people who invade the computer security of an organization or system through communication networks such as the internet or those who add errors and failures to a system. Crackers: It is used to refer to people who break a security system but invade the system to steal information and in some cases money.Pisher: People who gain the trust of the victims indirectly or directly, and obtain important information, in some cases to impersonate the victim virtually.
Organizations should be aware that anyone can harm the organization through criminal acts. Computer fraud can be detrimental to the organization.
The use of hacking is a reality, and organizations are the main affected, its impact can be defined in:
- Loss of income Damage to investor confidence Damage to customer confidence Legal consequences Interruptions in business processes Loss of relevant data and information Damaged reputation
Digital education in the organization
One of the biggest problems that the organization presents is that there are employees who use the company's technology as a means of relaxation and entertainment, resources and time that can be used to increase the effectiveness and efficiency of the company or to minimize expenses. used to carry out activities outside the company.
Companies must be aware of the new culture that is developing, organizations must become centers of education and training for their workers, instilling in them that the changes are good, and that the search for areas of opportunity are now broader and not reduced, that technology is not a toy, it is nothing more than a means of communication, it is a tool to grow humanly and professionally, and perhaps give more competitive advantages when exploring new areas of improvement within the organization.
Globalization and digitization trends in companies
Organizations today tend to grow towards new markets reaching them through the internet, creating networks that reach countless households and although at first glance it may be a risk it is an area of opportunity for growth, globalization allows to unite to the entire organization, all departments and areas in one, join strategic alliances with another organization or several organizations that increase the competitiveness of the company, and thus seek new business areas.
Digital business
Digital business
Digital businesses support entrepreneurs, leaders and organizations in developing authentic relationships with their business ecosystem, using digital tools that enhance their value.
Projects begin with the premise that businesses must be focused on the value they bring to customers through their products and services.
Digital marketing
Digital marketing
It is known as the marketing of the promotion of products or services through the Internet. E-Marketing is used as a shorthand for internet marketing.
E-Marketing also includes marketing that is done via email and wireless media. Digital customer data and electronic customer relationship management.
Internet Marketing unites the creative and technical aspects of the Internet, including design, development, advertising, and sales. E-Marketing also refers to the placement of media throughout different stages of the customer engagement cycle through banner2 on specific websites, email marketing, mobile advertising, and Web2.0 strategies.., including with this the social networks that have had a great impact today.
E-commerce
Electronic commerce, commonly known as e-commerce, refers to the purchase and sale of products or services through electronic systems such as the Internet and other computer networks. Electronic commerce relies on technologies such as electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange, inventory management systems, and automated trading systems. data collection. Modern electronic commerce typically uses the World Wide Web at least at one point in the life cycle operation, although it can encompass a broader range of technologies such as email, mobile devices, and telephones.
In e-commerce purchases and sales are generally considered. It is also considered in data sharing to facilitate financing and payment aspects of business transactions.
Electronic commerce can be divided into:
- Virtual stores, on websites with online catalogs, sometimes gathered in a 'virtual shopping center'. The collection and use of demographic data through Web Electronic Data Interchange contacts, business-to-business data sharing. -mail and fax and their use as a means of communication to reach prospects and established customers (for example, with newsletters) Business-to-business buying and sellingThe security of commercial transactions
New scopes for organizations
Organizations are highly linked to the digital culture of society, it is impossible not to realize that the digital age has opened new ways of growth and competitive development just by the use of new technologies. The way how to attract new customers or retain the loyalty of old customers, generates new and innovative ways for any organization as new business tools. So we can mention:
Mobile - marketing
Cell phones and smart phones have become a functional and totally indispensable device for life in society. Selling products and services through telephone companies has become a new business area for companies, offering their goods and services through SMS messages or through WAP browsers that have limited access to the internet.
Social networks
New business areas have increased with the use of social networks, where organizations have taken the advertising and sale of their products to a new level, which even becomes pleasant and enjoyable for users.
Effects of the digital age
Techno stress: Stress derived from new technologies
Due to the high degree of connection to work by all possible means, one begins to fall into a possibility that work consumes personal life.
The more we are connected with companies through some electronic means, the more we tend to continue working more and more.
The lack of disconnection and continuous performance causes some problems such as:
Physical health problems:
Vision problems.
Headache.
Muscle tension.
Contractures for bad postures.
Psychological health problems:
Stress derived from the lack of disconnection at work.
Loss of concentration.
This term Techno stress is not really new, but it is just beginning to be seen and become aware of it since we are in the height of the digital age, and it is a problem just like any other type of stress derived from “exposure to negative life circumstances (be it new technologies and intense work pressures, problems with a partner, a chronic illness of a family member, a difficult economic situation). ” (Behavioral psychology)
Considering everything described above and for the use of technologies to cause harm to our person, other factors must be combined "such as, overload of work, loss of control of the process of performing a job, and other social processes such as to be feeling expelled from the Labor market, isolation and lack of direct contact that favors working with these technologies (despite the paradox that Social Networks are among them).
Digital strategy must be aligned to business objectives
The digital age implies that the speed of things has changed, we see it from the way companies reach customers and the way customers consume. "As a consequence of this transformation we find ourselves a chameleonic consumer, increasingly informed, who sometimes makes unpredictable decisions, and develops new habits."
Below are 8 challenges that must be resolved in this digital age: (Núñez, Cycle of debates "Company 2020")
Change of focus: there is a great segmentation, it is easy to locate fan communities by affinities and this is a great opportunity for companies related to this target to get closer.
Brand protection in new scenarios: it is necessary to be homogeneous and coordinated.
Demand Generation. The value of the contact is in being able to convert a follower into a client.
Products mutate into services, as has happened with music and books. It is necessary to reinterpret and understand that value chain that is being generated.
The consumer has more voice than ever. It has always been said that it rules, but in the digital age this increases because it unites in communities and its power multiplies. The brand should take this into account in order to perhaps make decisions about it.
There is a redesign of the contact points. Traditionally there were their own media (such as the web), those purchased, in which it was paid to be, and "the earned", in which one speaks of one-good or bad-but they are not their own or paid. The digital age has altered this and multiplied its own media: Facebook, Twitter, Linkedin, two or three blogs… "the won" have also grown and those bought are less and less.
The value of prescription: what is said online, generates decisions. So much so that the directors of the Meliá hotels were given a% of their bonuses linked to the TripAdvisor rating of their hotel.
Adaptation: you have to listen to make decisions.
Corporate social networks: a new paradigm of collaboration
Experts assure that they improve the sense of belonging and promote the work environment, serve to generate and share knowledge, create mutual help networks and stimulate synergies, promote distributed leadership and are useful to attract and retain talent, among other benefits. They are corporate social networks.
But corporate social networks, more than a change of tool, suppose a culture change in organizations: going from static intranets with a closed and ordered structure based on a thousand compartments - some of them cryptic - to a new flexible relationship space, which It allows sharing the internal role normally reserved for managers, and where a spontaneous interdepartmental conversation can arise. They help to take advantage of "collective intelligence".
The approach is much more in line with the new generations of "digital natives" who are entering the labor market and with respect to which it is already predicted that they will impose a new, more democratic mentality, in the way of communicating within organizations, than It will encourage the establishment of less pyramidal and more cooperative command structures, in which knowledge will prevail, not so much the professional category.
Advantages of a corporate social network
The advantages of implementing a corporate social network are multiple because they help not only with content, but with contacts, conversations and collaboration.
Because finding the right information depends on finding the right person to supply it. Knowled geworkers are increasingly solving doubts by searching their network of contacts. Employees can make corporate social media a strategic tool to drive the value of their companies.
Learning and knowledge management of organizations. (NÚÑEZ, CYCLE OF DEBATES 2020)
Regarding the importance of this type of network for the learning strategies and knowledge management of organizations, there has also been a lot of talk and it is evident that they can contribute enormously.
According to George Siemens and his theory of connectivism, learning starts from the diversity that arises from connecting people (nodes) and from the quality of their connections, where decision-making is itself a learning process.
Communities designed to improve processes, reduce costs, increase sales or analyze new products will be the communities where professionals will learn more because the learning that will be fostered in the future will not separate learning and work, nor theoretical learning and real decision making.
Digital culture has transformed the world of talent. (Núnez)
A valuable professional in the digital age is one who has and knows how to manage the necessary information without “infoxication”, who is immersed in a continuous training process, uses valuable tools, is well related and, in addition to all this, adds digital skills. Similarly, in the digital age, teams are required to achieve objectives, with distributed leadership, technical knowledge and the ability to undertake. Companies, for their part, must let them do and not hinder, because sometimes corporate policies themselves become an obstacle to all this.
The most transversal organizations capable of betting on rupture projects, hyperspecialization, adaptation to change and collaborative work are characteristics that stand out in this new era.
The digital transformation of business and the challenge of talent management ”involves some key aspects:
It is not enough for the brand to make a 2.0 selection, it must be attractive as an organization. And, for this, it is necessary to set goals for online presence, define an action plan, be efficient and make yourself visible and a benchmark. This requires taking care of the internal client and it is also recommended to generate guides of good practices for teams and collaborators.
Cross-functional teams, made up of involved people who are attracted to a project, who are constantly rethinking processes and making intensive use of technology, solve problems and generate specific knowledge with high added value. But, sometimes, its agility requires an adaptation and particularization of corporate policies.
When something works you have to let it follow its own dynamics. In these times it is necessary to learn and unlearn and to be learning all the time. In fact, a new gap was mentioned between those who do it, who keep their jobs and even generate them, and those who do not, who find it increasingly difficult to access an occupation.
Companies must learn from the content industry and invest in another way to deliver them: videos, infographics, augmented reality. E-mail and intranets are not enough anymore, we must evolve towards corporate social networks because they help us with contacts, conversations, content and collaboration. You have to move from one central mail organization to another network.
A multi-device strategy is imposed because mobility rules.
And, finally, the data to which value must be derived are the liquid gold of the new era.
The digital culture has made everything change in the world of talent: the way to search for it, the tools to do it and even what is considered talent.
Regarding the digital impact on the development of people and the appearance of new profiles, it is happening, but above all, different ways of carrying out existing jobs are being imposed.
The era of the digital economy. (GOMERO GONZÁLES, 2003)
The era of eEconomy or Digital Economy is dominating the world economy, companies are rearranging their strategies, rather they are reinventing themselves as a business because they have realized that if they do not enter the digital stage their end as an organization is very close. The markets are tighter, there is no difficulty in reaching the overseas market, real roads are being replaced by virtual roads that allow eEcommercy in virtual time; reengineering processes are no longer strategic tools; Smart products and knowledge companies predominate.
Small companies can reach potential customers anywhere in the world… Under eEconomy, if companies want to grow and prosper in today's economy, they will need to develop new criteria and more important competencies, they must reconsider and examine their business strategies, coordinating them with their marketing strategies, and they will have to rethink the role of marketing within business strategy.
business process reengineering is no longer a strategy for the new economy, also called eEconomy or digital economy. Like quality, reengineering is a necessary condition, but not sufficient for competitiveness, since the world, the economy and all business rules are in the process of transformation. The goal should not only be cost control, but the profound transformation of customer service, responsiveness, and innovation.
Factors that have been driving the digital economy -eeconomy.
According to the Department of Commerce of the United States of America, the growth that we observe today, of the so-called digital economy, focuses on four fundamental aspects:
The constant development of the Internet and its inherent technologies.
The rise of electronic commerce between companies.
The digital distribution of goods and services.
The projection in the sale of tangible goods and services.
Rules for companies to adapt and compete under the digital economy
Vertical disintegration: The costs of interaction and transformation are no longer so high.
It was easier and cheaper for companies to own many of the parts of the value chain, from raw materials to the delivery service of products to their customers. In the digital economy, information and communication technologies advise setting up a virtual organization. Through agreements with technologically leading and innovative partners? specialized in certain links in the value chain? new levels of quality, flexibility and savings can be achieved.
The benefits on assets: Physical assets no longer play the leading role in the supply of services of companies.
In the digital economy, however, intellectual property and customer relationships have come to the fore. As they no longer depend on the set of physical assets, they can be easily and inexpensively driven through a global customer base. They have become an independent source of income and value.
Many established companies maintain significant intellectual property and good customer relationships; but they bear the burden of physical assets, which are rapidly becoming generic merchandise. Price pressures are beginning to narrow margins and lower market valuations.
Gradual benefits: Size no longer limits benefits.
Information, intellectual property and customer relations are not limited by the capacity of the factory, since they hardly have a physical component. In fact, performance at scale increases in this new economic environment; in theory, a company can grow without limit, approaching unit costs to zero and exponentially increasing the value of the product for the customer.
Access to Information: Access to Information is no longer expensive and restricted.
Companies are understanding that customers are increasingly demanding due to the large number of offers and easy access to more complete information. In this new environment, they are under the pressure of continually creating innovative and valuable offers to counter the price competition, which is within the reach of a single mouse click of their customers.
The time to reach the market: It no longer takes several years or large capital to establish a business with a global presence.
Today, new markets can be opened overnight. Virtual channels can be used to search for sources of products and services and to promote, sell and support them… and all this faster and cheaper than investigating whether expansion is a good idea.
Success in eEconomy requires more than the creation of a website, the launch of virtual channels, the adaptation of business processes electronically or the establishment of independent businesses on the Internet. What it really requires is a constant review of your entire business model. For example, in the industrial economy, the most successful companies first identified their core businesses and then looked for the right customers. In the digital economy the formula is the other way around: first, you have to focus on customers' wishes and then configure the business to meet their demands. This change supports the first of the basic questions that you must ask to revalue your business model:
- What do consumers want to buy? In which businesses should we be present? What is the most effective proposal in the short, medium and long term? What roles should manufacturing, selling or servicing play and who are our customers? What is the best operating model? Who should we partner with?
The new economy is a global economy
A knowledge-based economy volatilizes borders.
Products and services become highly mobile, seeking to exploit the comparative advantages of blocks and regions.
Globalization and technology act as cause and effect of the same world development process.
The academic and business world work in the formation of virtual companies, commercial response networks, firms without borders and global organizations.
The new economy is a knowledge economy
Individuals' ideas, information, and technology become part of products (clothing, cards, houses, cars, televisions, telephones, and other smart products).
The organization's key assets lie with knowledge workers (intellectual capital)
The competitiveness of an organization is in the ability to learn faster than the competitors or, what is the same, permanent organizational learning becomes the only sustainable competitive advantage.
The new economy will be based on innovation
The innovation activity is committed to the continuous renewal of products, systems, processes, marketing and personnel management.
Life cycles of products and services. very short.
In an innovation economy, human imagination and creativity is the main source of value.
Learning to understand the needs of customers, of their customers, is to innovate and enter the sustainable value chain.
The new economy is digital
New media, the information highway and the new economy are built on the basis of the bit.
The means of transmission, reproduction, visualization and presentation of information converge towards a digital world.
New concepts of work and creative capacities are developed from the digitization of professional services (computer-aided design, group work measured by a computer, virtual laboratories, etc.)
By changing the information from analog to digital, the physical elements will become virtual, thus changing the metabolism of society
New and vast fields of socioeconomic activity, where information is a critical factor, move to virtuality as a performance platform:
Virtual work.
Virtual education.
Virtual Congress.
Virtual Shopping Center, etc.
The most important economic sector is based on the convergence of the Information, communications and information industries
The development of communications hardware and bandwidth opens the way for new gains to be in the information services sector where value is created for consumers.
The vision towards convergence offers new advantages and will impact the appearance of new companies and strategic alliances for the new economy.
The new economy is a network economy
A new business operating model is created through the unique segmentation capacity for a single customer market.
The new interconnected company enables SMEs to overcome the advantages (economy of scale and access to resources) of large companies and eliminates bureaucracy, unnecessary hierarchy and the inability to change.
Business relationships are reconfigured and there is a dramatic increase in outsourcing.
The economy is disaggregated towards more dynamic and flexible molecular forms. The massive becomes molecular
Process reengineering: the start of a transformation towards more productive forms of customer orientation.
The knowledge worker (molecule of the organization) functions as a business unit, creating and incorporating value into production.
Mass markets are replaced by an active market with important niches for small and medium-sized companies with high functionality and quick orientation to customer changes.
Companies, functions and people will need to climb the chain of creating value or they will disappear.
Activities whose essence is in the repetition of information signals tend to disappear under the pressure of networked interconnection between consumers and producers of goods and services.
The intermediation of information is reconfigured towards the addition of value in the transaction through an in-depth analysis of producers and consumers.
The gap between consumers and producers is reduced
The market is particularized and mass production is replaced by customer-oriented production.
The active participation of consumers in electronic communication environments, makes them participants in design and production processes.
As the information and knowledge content of products and services increases, companies tend to become infotechnology producers.
In a bit-based economy, immediacy becomes a key driver and variable in the economic activity and success of companies
The company in real time.
Just-in-time systems change the nature of many businesses.
Response time is a critical business survival variable.
Electronic document interchange is signaling a wave of new ways of doing business and a metabolism of business towards real time.
Unprecedented social problems cause massive trauma and conflict.
Strong pressures for the decentralization of economic and political power.
Little labor mobility between an industrial economy and a knowledge-based one.
Knowledge workers require the motivation and reliable team relationships to be effective.
The tendency of those who do not have access to the new knowledge infrastructure is to stay increasingly saga.
Educational systems are reconfigured.
Conclusions
More than conclusions, I would like to add a comment, the digital age has arrived and we must find a way to live with it, it is not about seeing what is good or bad, but knowing how to use it as a tool that allows us to develop as professionals and as human beings.
That is why here, I recap the good and bad of Digital Culture and this new Era, showing you different points of view and looking for you to create your position regarding these new changes in society.
Information sources
- CANCINO VELÁSQUEZ, JA (sf). Gestiopolis. Retrieved on May 7, 2013, from www.gestiopolis.com GOMERO GONZÁLES, NA (2003). The era of the digital economy -eEconomy- and the rearrangement of business strategies to optimize their competitiveness in globalized markets. Quipukamayoc, 64-79.Núnez, M. (sf). Cycle of Debates Company 2020. Retrieved on May 11, 2013, from http://blogthinkbig.com/la-cultura-digital-ha-transformado-el-mundo-del-talento/Núñez, M. (sf). Cycle of debates «Company 2020». Retrieved on May 11, 2013, from §Núñez, M. (sf). Debate Cycle 2020. Retrieved on May 11, 2013, from http://blogthinkbig.com/redes-sociales-corporativasPsychology of conduct. (sf). Retrieved on May 05, 2013, from http://psicologiadeconducta.blogspot.mx/2011/08/tecnoestres-efectos-de-la-era-digital.htmlTRUJILLO ARIAS, CI (sf). www.gestiopolis.com. Retrieved on May 7, 2013, from www.gestiopolis.com
Thesis proposal:
Develop a model based on the convergence of computing, communication and computing for company X.
Objective:
- Seek to increase the competitiveness of the company using the tools provided by the digital age. Verify the benefits provided by the new economic model.
