The Internet today turns out to be an open door for companies that want to sell their products worldwide, monopolizing the largest possible market.
The use of the Internet has given small, medium and large companies the possibility of increasing their competitive advantages, such as: the reduction of intermediaries in the sale and purchase, penetration of world markets, and the decrease in inventories, thus giving greater opportunities of growth.
It is thought that E COMMERCE is only used to buy CDs, books, tickets or any other gift, which can be said to be a fallacy, since thanks to the Internet various types of E COMMERCE have been generated, such as Businnes to Bussinnes, Bussines to Consumer, Stock Market Operations, among other activities that have helped this new way of selling - buying to increase.
Is the Mexican society prepared to make purchases of basic necessities through the Internet?
The purchase of essential items in 80% are purchased by mothers, according to a study by AMIPCI (Mexican Internet Association).
This activity would enter the category of E COMMERCE as B2C since it is a company that sells its products to “natural persons” consumers.
According to the latest survey released by the AMIPCI, it can be assured that the Mexican society, in its masculine gender, is the one who surfs the Web the most, and which is consulted in the majority by people between 25 and 34 years old.
Source: TGI México 2005 wave II + III2006 wave. Internet users: last 30 days. People 12 + 28 Cities. As well as it could be known through surveys that mothers go to the supermarket to make their purchases as a distraction, as something that is part of their daily lives.
In Mexican culture, the purchase of basic necessities is generally carried out by mothers, who have very little contact with the Internet. For this reason, it begins to conclude that Mexican society is not yet ready to obtain technological development "in B2C of basic necessity products".
To illustrate a better understanding of this topic, the following is commented:
The Wali Mart, Aurrera and Gigante stores are the most popular supermarkets for Mexican mothers to buy these products.
In these supermarkets, the capacity was implemented so that the public could make their purchases through a phone call to the supermarket. This option was announced with great marketing; today (2006) the advertising campaign disappeared and the purchase over the phone did not give a satisfactory result.
Concluding:
- Currently, Mexican mothers when taking grocery shopping as a distraction will not use B2C in basic necessities for the moment, since one of the important activities for them would be ending, which is going to the supermarket to make purchases.In Mexican culture there is not yet buying basic necessities through the Web; In addition, there are few companies that perform this type of service in
Is there a possibility of E COMMERCE growth in Mexico?
The USA, Canada and Europe are countries that have the highest use and acceptance for the E-COMMERCE since they have acquired a much more developed business culture than in Mexico, in addition to having state-of-the-art acquisitions and extensive Internet development..
Although it must be admitted that the growth that has been achieved in our country has been important compared to other countries in Central America where the generation of E BUSSINNES is very low.
The factors that support whether or not electronic commerce has greater penetration are: the culture that each country presents, the economic aspect of society, the culture that the population has of the use of the Internet and without forgetting one of the most impotent points the shopping habit.
According to the study carried out by AMIPCI, it is known that Internet access in Mexico has been increasing, which favors that Mexican society can make purchases through the Web.
Source: Select. Quarterly study of personal computers in Mexico and the Internet, August 2006.
Little by little, the use of the Internet in Mexico has been growing more; without thinking, the same daily life is involving you with technology, with the Internet; since it becomes a personal and work need, for example: email, Net banking, and the purchase of articles that are difficult to obtain in physical stores.
The acceptance of the Internet is indisputable in Mexico, but the use of electronic commerce is a little more limited without detracting from the significant growth it has already achieved.
The use of E COMMERCE promises a fun, exciting and useful future for Mexican society, which if used correctly will offer great benefits at low cost.
