Due to the fact that 80% of small businesses disappear, not the first year of life, we observe that something is wrong. Every company when it is constituted to prosper and perpetuate itself through the temporary nature of functions of seus meios patrimoniais, in a perennial way.
Let us analyze some of the difficulties that we can cooperate with a small social cell for its economy and prosperity and will continue as other species in Biology.
Or connection to the dynamics of capital
Extend or level of conhecimento (do business and do pessoal) é, it seems to me, um two basic pains for an economicidade (survival) and prosperidade da social cell.
To leave aside the most ancient and archaic forms and to depart for new forms of administration seems to be a renewal that as a constant must prevail in the evolution of two businesses and to depart for a modern, creative administration where everyone can participate and feel important only by method. transformer.
Freqüência to courses, events, as specific teachings etc. They are instruments that business culture demands.
"Entrepreneurs who have not renewed their organizations and invested in technology have been numbered for days, not two world business." That is what John Donovan, associate professor of the Massachusetts Institute of Technology (MIT) and president of the Technology Group of Cambrige (CTG) us United States.
Segundo Eduardo Botelho, (author of the book Intelligent Company, Atlas Editor), or the main problem in the company, is in the head of the business. It is necessary to have a list of experiences and to look for solutions. Or small business owner, because we are too involved in our own problems, we have no time to expand our vision, we only have to talk about other things, and we cannot relate to other small businessmen, exchange ideas, learn and learn. ”(See Small magazine Empresas, Grandes Negócios, Year V, no.58, november / 93 p.81) ”.
For intellectual purposes, a material that is not mentioned and is not recorded in traditional accounting, which will determine the effectiveness or ineffectiveness of the patrimony.
There are still, at present, a concern for two scholars to measure or intellectual power that gives rise to the dynamics of wealth that modifies or capital. Or heritage just in case it does not move, it is necessary for a change or modification. Accounting, movement and transformation of the patrimonial property. A motor that is stopped with potential potential, is still in operation, due to inertia and due to endogenous or exogenous environmental influence or motor that can be removed from its inertia and be placed in motion, as a result, has not undergone any useful value..
Na Física has moved when or is driven by a força sai da inércia.
Função e disfunção do meio de pagomento
In order to provide liquidity and pay on the day of commitments with third parties, as long as our payments are paid, it is exercised economically, it creates, assim, the reliability of perante the providers and this environment of trust that is raised by the efficiency of liquidity Invisible that positively atua dinamic do meio patrimonial. Reliability is the necessary value to be exercised economically.
Resultabilidade e Economicidade
For a patrimonial health and necessário that has profited by small that it may be, when it has been profitable it is exercised to economicidade, when it has negative profit it is not exercised to economicidade e ha cases in which it is sold or patrimonial property with prejudice to attract or client, to defeat a concorrente ou attract other bandages.
It is paradoxical to admit that at a loss, at times, it is a necessity. In certain circumstances or entrepreneurial practice to voluntarily attract clients or to meet with other entrepreneurs. On or paradoxical it gives effective loss or Prof. Lopes de Sá (2000) teaches us: “a loss will only prove effective if it is submitted and will result in the future element that comes to represent a hundredth of value in the company and that it does not annul a momentary reduction, more surpasses it ”.
At a certain period, it can be a financial factor.
Or profit is one of two basic objectives of the entrepreneur. Leitner da Escola, a German profiteering artist, ensnava, as a basis of studies, to maximize profit, she defended the purchase of the lowest price and the highest possible price. Rieger teaches that a company is an instrument of profit, an assim, or a return to the highest significance, contempt, therefore, to the social conception of the Azienda. Hoffmann also taught, as an object of studies, to obtain two profits. O Prof. Lopes de Sá (1998) reads: “O revenue and a phenomenon that came from human existence, from nature, from capital, very few endogenous and exogenous fats that influenced on or capital and unequivocal, but for or patrimonialism ele it is a phenomenon of capital ”.
Ainda said: "The phenomenon of revenue happens when or capital (here understood as everything or patrimony of the company), returned to obtaining the profit motive, varies, for the sake of its movement, in decor of the activity developed for the use of the same."
O client eo meio patrimonial
In a modern conception or a client that is considered as a patron, it is like a face that turns or is a patrimonial property. It is a continuous succession of circulation. Circulação ensina or Prof. Lopes de Sá: (Work cited in the bibliography) "It is a simple transformation or passage from one state to another, from a component of wealth or patrimonial wealth".
Either a client or a propellant agent of the patrimonial dynamics, or a fundamental agent so that it has economicity of the small patrimony and as a client has functioned as a patrimonial medium and sem or client has not functioned fully as a patrimonial patrimony.
The clientele is the immeasurable wealth that is not mentioned and is not recorded in traditional accounting, but the intangible asset whose measurement and record is of concern to scholars. Vogel (2000) cites as 2nd. Strategic perspective of the Balanced Scorecard (BSC) - The Dashboard.
A demonstration of honesty on the part of the entrepreneur and the general public in a climate of non-client trust, that honesty of a magnetic force that attracted or a client to a disreputable force that repels or a client, assim, also, there is a physical magnetic force that attracted or corpo e outra that repels or corpo. The increase in clientele is important for the dynamics of wealth. Increasing-or number of clients-increases or turn of the patrimonial property, to reduction of the diminutive clientele or turn of merchandise. I repeat, or client is a fundamental element for a company to have economicity and prosperity.
Let us mention some of the qualities of a customer's attraction:
Or charisma and intellectual creativity of business.
A honestidade do business and pessoal (Ethics we negócios)
O preço e qualidade dos produtos.
As merchandise promotions.
Or customer service.
To spatiality (localization)
Conclusion
Either the fundamental and essential means of saving a small wealth, or the survival of the prosperity of the small estate is the intellectual and creative capacity of its owner and the endogenous environmental influence exerted on the dynamics of the capital that will determine its efficiency or inefficiency.
A current doutrinária Lopesista, with competition, we are analyzing these difficulties and signing as the most advanced doutrina gives accounting of the 3rd. milênio e second a mesma, Prosperidade é a big goal, but this will always depend on the efficiency of the management of two captains.
Bibliography
Herckert, Werno. In accounting for the future of neo-patrimonialism. IPAT Boletim, Belo Horizonte, November 2000.
Herckert, Werno. Ativo imaterial e força intelectual. IPAT Boletim, Belo Horizonte, November 2000.
Herckert, Werno. Heritage and environmental influences. Horizontina: Megas, 1999.
Herckert, Werno. System gives economicidade on otics of neopatrimonialism. Available em:. Access em: outubro 2000
Herckert, Werno. System gives liquidity on the otics of neo-patrimonialism. Available em:. Access in: September 2000
Herckert, Werno. Rethink small business. Três de Maio (RS): Vilani, 1997.
Sá, Antônio Lopes de. Theory gives accounting. São Paulo: Atlas, 1998.
Sá, Antônio Lopes de. General history of the accounts. São Paulo: Atlas, 1997.
Sá, Antônio Lopes de. Accounting paradox gives effective loss. Available em:. Access in: May 2000
Sá, Antônio Lopes de. Pentecostal or unrecognized administrative conscience. Available em:. Acesso em: December 2000
Sá, Antônio Lopes de. German values and capital. Available em:. Access in: November 2000
Sá, Antônio Lopes de. Future of companies and information. Available em:. Acesso em: December 2000
Sêmola, Marcos. Sete dicas to protect or your business. Available em:. Access in: November 2000
Vogel, Mario Hector. Managing only by financial indicators is suicide. Available em:. Access in: December 2000
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