What is Public Image good for if I already do marketing, sell and have the designer who solves everything for me?
During my professional experience I have come across businessmen, entrepreneurs, cooperative members, communication managers, project managers who consider that the Marketing of their products and services is sufficient, they have acceptable sales, good months and some bad ones, and what to do is to have a good strength and sales capacity.
And the truth is that this may be enough, but stick to the fact that your business is subject to the vagaries of the market.
Specifically, what does the PUBLIC IMAGE offer you? That you control for sure how you want your customers to think and feel.
How is this? Yes, you, your product or service, your business in general is subject to demand based on having an attractive product that meets needs.
Regarding the first, you do all the marketing of your product, structure the processes of your company, do a little on social networks and that's it.
But about meeting the needs of your customers, what do you do?
You will tell me:
- My product / service meets basic needs on its own, I DO NOT NEED TO DO ANY MORE BECAUSE IT SOLD ONLY.
Let me tell you that you can have a little more influence on the needs of the clients thanks to the work carried out by the PUBLIC IMAGE.
I clarify to you, it is not working on your product but how people see, think and mainly feel it.
So here I present 3 PROBLEMS THAT THE PUBLIC IMAGE SOLVES:
1. You are not sure what the customer wants from you, your company and your product.
Solution: Carry out a public image audit (NOTE: it is neither a market research nor an opinion poll).
2. Your marketing plan did not pay off. This is because you were dedicated to selling and did not properly stimulate your customers. The customer no longer wants to buy, he wants to be made with what he buys.
Solution: Strategic Public Image Plan that contains the ideas, opinions and attitudes that you want your clients to think about your company (NOTE: it is a more comprehensive plan than the marketing plan and it is not an advertising campaign)
3. My salespeople are not selling! I need to change them.
Solution: Selling Image Strategy.
(NOTE: It is not JUST a sales training or a sales plan)
All these solutions I share with you because I believe that they are the minimum steps that your company or institution has to take to survive in the 21st century market.
What the Public Image ultimately solves is for you to strategically design how they see it, think about it, feel it, so that you can control a little more how your direct and indirect clients and society as a whole interpret it; in a word: that you control how they PERCEIVE you.
That is, that your audiences fully understand what you sell, how you sell it, what benefit it provides, what problem it solves and what change you want to make in the lives of the people who buy from you.
I myself have been the victim of sellers and companies that offer and do not comply, of dissatisfied sellers who, because they do not explain themselves or do not know how to influence, do not close the sale, of companies that I would never return to buy even if they paid me.
Today it is more important how they do things than what they do.
Today it is more important to awaken emotions and you can do it with the help of Public Image.
Dare, I assure you that you will fall in love and say HOW I WAS SO LONG WITHOUT MAKING A PUBLIC IMAGE?
