Gradually, the directors and managers have realized that the success, good operation and achievement of objectives is not only based on the quality of the service or product but also on the good internal operation and good communication. However, good internal communication is not only important but also external communication with the environment around them, customers, suppliers, partners, etc.
Organizational communication is not just a fad, it is already a proven current need.
DEFINITION OF COMMUNICATION
"Process by which one person contacts another through a message and expects the latter to respond, is an opinion, attitude or conduct" (APACHE SOFTWARE FOUNDATION, 2016)
COMUNICATION ELEMENTS:
- Issuer: one or several people with ideas, information and a purpose to communicate. In coding: translate the idea to be communicated into a code. It can be through oral, written words or other symbols that have a meaning. Therefore, it puts the idea in the indicated language for both the sender and the receiver. Message: it is the structured idea about what the sender wants the receiver to receive. Channel: it is the means by which the message travels. From the sender to the receiver. Decoding: this is when the code is translated into the idea that the sender wanted to transmit. Receiver: it is who or those who receive the message sent by the sender. Feedback: it is the response that the receiver gives the sender.
COMMUNICATION EFFECTS:
When we transmit a message we expect a reaction, that is, to cause one effect on another. These effects are basically changes in behavior, attitudes and / or ideas of the recipient in response to the message they received. These changes depend not only on the message itself, but also on the communication ability of the sender, on the knowledge of the subject and the attitudes that the other person has regarding it.
These changes can be divided into three types:
- Changes in knowledge Changes in attitude and opinion Changes in apparent behavior
DEFINITION OF ORGANIZATIONAL COMMUNICATION:
"It is the process by which an individual or one of the subparts of the organization contacts another individual or another subpart" (APACHE SOFTWARE FOUNDATION, 2016)
"Organizational communication is a group or organization is part of institutional strengthening and development and is mainly embodied in communicative actions that stem from the links and articulations in and of the organization and are projected enhancing the practice and visibility of the institution and its task. " (FAVARO)
"Organizational communication is the network of messages formed by verbal symbols and non-verbal signs that are transmitted daily and serially within the framework of the organization." (ANSEDE ESPIÑEIRA, 2010)
CHARACTERISTICS OF ORGANIZATIONAL COMMUNICATION:
- It occurs in a complex and open system that is influenced and influences the environment. It involves messages, their flow, their purpose, their direction and the medium used. It involves people, their attitudes, their feelings, their relationships and abilities.
STRATEGIC COMMUNICATION PLAN
Diagnostic Analysis
- Investigation of potential and objective public Internal investigation, by means of analysis of labor climate and evaluation of the plan of internal communication External investigation, evaluation of the external image of the company Investigation of the competition, to know what we must offer, change or exploit.
- Communication Committee: Form a group of communication specialists to evaluate the plan continuously, and implement other strategies to carry out said plan in a better way. Communication objectives: Determine what goals are sought to be achieved with the plan. Strategies: Starting from the results obtained and the proposed objectives, establish strategies to achieve them Establish specific actions: Determine what you want to do, how, when, where, why, through what, etc. Calendar and budget: Set dates for the actions to be carried out as well as fixing a cost. Control tools: Implement evaluation mechanisms and control of results after a certain time.
TYPES OF ORGANIZATIONAL COMMUNICATION
Internal communication:
It is one that seeks the achievement of organizational objectives through messages that flow efficiently within, satisfactory relationships among its members, a pleasant work environment, etc.
Responsibilities of internal communication:
- Establish the elements of communication Establish the objectives Establish communication strategies Establish an access to information system Establish communication priorities
Internal communication objectives:
- All members of the organization must be involved in the vision and mission of the organization, instilling trust and loyalty Consolidate a management style Balance upward, downward, horizontal and transversal information Project a positive image of the company Promote adaptation to internal and external changes
Internal communication functions:
- Investigate Guide Inform Encourage Coordinate Organize campaigns Train
Communication networks in organizations:
- Formal networks
These are used when messages flow through official routes dictated by the hierarchy. Within formal networks, messages can circulate in descending, ascending and horizontal ways. Top-down communication is that which occurs from a high command to a subordinate with a lower position, bottom-up communication is that which occurs from subordinates to superiors and horizontal communication is that which occurs between people of the same hierarchical level.
Informal networks: they are those where the messages do not flow following the formal channels of communication. This type of informal communication is basically carried out as conversations that employees have about a topic whether it is related to work or not. This type of communication arises from the need for people to relate to others and maintain contact with them.
External communication
"It is the set of messages issued by any organization to its different external audiences (shareholders, suppliers, customers, distributors, government authorities, the media, etc.), aimed at maintaining or improving its relations with them, to project a favorable image or promote your products or services. ” (GUZMAN PAZ, 2012)
Types of external communication
- Public relations: The purpose of these is to create a favorable image of the company among its own products, employees, shareholders and the general public. However, these relationships must be humane, cordial, professional and permanent. Advertising: advertising is a form of paid and impersonal communication about the organization, its products, or both, which is transmitted to an audience through a mass medium. Institutional advertising: It is a type of institutional and product advertising and is aimed at promoting the image of the organization, its reputation or ideas.
IMPORTANCE OF COMMUNICATION IN ORGANIZATIONS
"Communication processes become a fundamental part of the success of a company, if you have a communication system that generates trust, low uncertainty, participation, as well as a series of positive feelings, employees will work in harmony." (SORIA ROMO & PÉREZ ESPARZA)
Some aspects to highlight are the following:
- Leads to greater effectiveness Increases commitment to the organization Helps employees understand the need for change Helps people to be taken into account Helps employees to manage change Allows members to feel that they are actively involved in the company Helps to reduce resistance to Change Increases employees' motivation to perform better Achieves better relationships and understandings between bosses, colleagues and subordinates
BARRIERS TO ORGANIZATIONAL COMMUNICATION:
- Poor selection of communication channels Effects of condition occurring due to hierarchical level Lack of feedback Perceptual distortions due to poor self-concept Physical distractions make a lot of noise Cultural differences Semantic problems when using the same words in different ways
CONCLUSION:
Today organization communication is an extremely important factor since every company is immersed in an environment of competition, openness, complexity, where communicational modernity advances by leaps and bounds and therefore must take part in it to survive.
With the help of good organizational communication, the company can achieve its goals, obtain multiple benefits, improve coordination at work, achieve commitment from the workers, increase external relations, among many other benefits.
It is important to maintain good communication within the organization not only from bosses to subordinates but also from collaborator to collaborators, from subordinates to bosses, from suppliers and customers to the company and vice versa all to achieve better benefits for both parties.
THANKS:
I thank my alma mater the Orizaba Technological Institute, Professor Fernando Aguirre y Hernández who teaches the subject of Fundamentals of Administrative Engineering for showing us that we are capable of writing articles on various topics, for promoting the habit of reading and above all for helping us realize what we are capable of achieving.
BIBLIOGRAPHY
- ANSEDE ESPIÑEIRA, P. (2010). COMMUNICATION IN ORGANIZATIONS IN THE KNOWLEDGE SOCIETY. Coruña: UNIVERSITY SCHOOL OF LABOR RELATIONS OF A CORUÑA.APACHE SOFTWARE FOUNDATION. (2016). APACHE SOFTWARE FOUNDATION. Obtained from ORGANIZATIONAL COMMUNICATION: http://catarina.udlap.mx/u_dl_a/tales/documentos/lco/sandoval_t_mj/capitulo2.pdfFAVARO, D. (sf). ORGANIZATIONAL COMMUNICATION. ARGENTINA: CREAS.GUZMAN PAZ, V. (2012). ORGANIZATIONAL COMMUNICATION. MEXICO: RED TERCER MILENIO.SORIA ROMO, R., & PÉREZ ESPARZA, A. (sf). IMPORTANCE OF ORGANIZATIONAL COMMUNICATION AS A FACTOR OF ORGANIZATIONAL EFFECTIVENESS: THE COMPARATIVE CASE OF THREE NON-GOVERNMENTAL ORGANIZATIONS IN JALISCO. IMPORTANCE OF ORGANIZATIONAL COMMUNICATION AS AN ORGANIZATIONAL EFFECTIVENESS FACTOR:THE COMPARATIVE CASE OF THREE NON-GOVERNMENTAL ORGANIZATIONS IN JALISCO (pp. 5-13). JALISCO: INTERNATIONAL CONGRESS OF ACCOUNTING, ADMINISTRATION AND COMPUTING.
