Behind every action in business development there must be a written strategy to carry out that action. Among the most frequently asked basic questions to ponder when formulating a strategy are the following.
- Where do we want to be? What is the business market that we want to service? How is our strategy different from that of others? What is our added value in the market? What business segment do we want to focus on? Or? Where do we have the best opportunities for success? Which business segment is the most profitable? What is the business market that you want to serve?
For our business strategy to be successful we must:
- Make a business plan guided by the vision and mission of our company in the short, medium and long term. Promote strategic alliances to conquer new fields of action. Highlight our advantages and minimize our weaknesses.
To have fast and effective results we must:
- Focus on the short term. Focus on high-performance, high-potential prospects. Focus on sales technology. Focus on repetitive clients. Focus on acquisitions. Focus on high risk / high profit clients.
