Summary
The strategic attitude implies that the company plans its next actions and has and directs its resources towards the achievement of its objectives, understanding at all times that the environment is changing and that it is necessary to continuously adapt to changes. It is the so-called change management. The company must choose and signpost the path that will lead it to achieve its mission and objectives. You will define your competitive strategy and design and execute your growth plan. Competitive strategy is the way you position yourself in the market and face your competitors to achieve an advantageous situation. Strategies are defined by identifying their own and competitors' strengths and weaknesses and taking advantage and enhancing the competitive advantages found.
Abstract
Strategic Attitude implicates the Company is planning its next actions and focusing its resources towards its goals, understanding that environment is changing and the need to adapt to changes continually. It's called Change Management. The Company must choose and mark the path which will lead it a reach to do its mission and objectives. Doing competitive strategy will define, design and execute the way to achieve its Growth Plan. Competitive strategy is the way it is positioned into the market and itself faces to its paragraph competence to achieve a location Advantage. Strategies are defined themselves identifying own strengths and weaknesses and Building and Enhancing the found Competitive Advantages.
Introduction
In the present work, an analysis of the conditions that have favored the development of the television group and allowed it to position itself as the largest Spanish-speaking production house in the world is developed. Synonymous with communication, creativity, joint work, to achieve the goals set, strive to provide your services with excellence and total quality.
A series of strategies are presented that have been implemented over time and how they have provided the tools that have allowed them to become a leading company in the production of television programs.
A framework is developed that can be applied to any company with the purpose of knowing its competitiveness and its position vis-à-vis its rivals, as is the case of Grupo Televisa.
Organization analysis
1. Type of organization
The company "Grupo Televisa" is a formal organization. It is the one that has been consciously defined to face the company's objectives and locate each of the members that make it up.
2. How the current strategy works
The work that is carried out day by day, both on and off the screen, is reflected in events, promotions, media campaigns, as well as online strategies.
This great platform consolidates a great added value for brands and products.
From its inception, Televisa or Grupo Televisa signed a strategic alliance agreement with Telemundo to distribute its programs in Mexico, including open television, pay television and emerging digital platforms.
Televisa will broadcast more than 1,000 hours a year of Telemundo's original programming on Channel 9. This agreement will allow Televisa's Channel 9 to expand its audience in Mexico by redefining its content offering by including Telemundo's original, high-quality programming.
Channel 9 will be able to achieve higher sales and profitability in the long term in an efficient way. Telemundo's new pay television channel will be a great complement to Televisa's current offer of pay television channels. We look forward to building a strong relationship with NBC Universal and Telemundo and are excited about the opportunities our companies can realize by working together in Mexico. ”
3. Company SWOT
Televisa is the largest producer of Spanish-language programs in the world, therefore it has several strengths that have positioned it as one of the best in the field.
Strengths.
Televisa has a mix of youth and experience, allowing it to attack the market with force and intelligence. Also, our products are of the highest quality, ensuring the satisfaction of your viewers.
Trained, senior staff. Good working environment. They have a set for each program. Good general administration.
The company has been working for many years, which is why it is very well positioned in people's minds.
It is the largest Spanish-language family entertainment production company in the Spanish-speaking world.
Its contents can be seen in Latin America, the United States, Europe and other parts of the world thanks to its distribution windows.
It has a low operating cost and a large production capacity in the different areas of the Televisa Group. Great variety of programs for the whole family, great video entertainment options.
Video Library: More than 180,000 programs capable of being marketed in Video Home format, due to the quality of their production and their proven success with the public.
Innovation: A renewed and spectacular image of Televisa and its areas, more modern and that marks an evolution not only in graphics but also in "attitude".
Alliances: Contracts with different associations and companies outside the Group.
Weaknesses
The lack of competition can affect us directly, since we have no point of comparison in the quality of our services.
The same lack of comparison can be seen reflected in the prices of our products, creating a setback in our commercial progress.
There are no news staff on weekends, so a mishap is reported until the beginning of the week. Bad salary, many without benefits.
Opportunities.
Greater coverage nationwide, is known worldwide and has coverage within the United States.
The existing link in the communications between Mexico and Latin America, South America, Europe and part of Africa, can favor us in the commercial opening towards other countries.
The complete communication and collaboration of Televisa favors us by granting us that recommendation so that other media know us and buy from us.
Threats.
Starting a company can be slow and tedious in new markets, and without the necessary patience, things can get complicated. You must be aware of the commitment to be patient in the process of settlement and commercial opening in the country and abroad.
Cable television is a constant threat, which can affect us as a company. Also the existence of other newscasts with greater coverage and changes decreed by the government.
4. Competitiveness of the company
What distinguishes Televisa as the best television station in Mexico is its state-of-the-art technology, the range of products it offers and the commitment it has to society.
There is a great variety of content generation (Programs, foundations) this gives you a competitive advantage.
We have 16 companies that belong to the Televisa group and we are also associated with different companies for a mutual benefit.
Associations:
- IusacellThe SixthMore fundsTelevisa radioSKYOCESAUnivisiónPantelion Films
We have a large infrastructure with a frequency of 1.7 giga Hertz (GHZ) and the dark fiber wire pair.
5. Competitive position
As a company we have high quality standards defined in what characterizes us for being the best television station in Mexico and Latin America. As well as having different alliances and associations, it will become a dominant operator in the telecommunications market aimed at the general public.
Televisa has an unmatched position in what is Mexico, the United States and part of Latin America. Counting on: social responsibility, aid programs, charitable associations (TELETON), channels: 4, 9, 2, and 5. It also has seniority and with re-broadcasts and agreements with Mexican and foreign companies to enter different types of markets.
Our company has the largest distribution of programming in the country, such as: Televisa's access to the widest fiber optic network installed in the country, covering 19,469 kilometers that was auctioned by the Federal Electricity Commission, and the result of Tender 21 opens the door to offer more services than the competition, said Ramiro Tovar Landa, a telecommunications specialist and academic at ITAM. No other operator or even its direct competition (TV AZTECA) has it.
More than any other advantage TELEVISA has the concentration of infrastructure, it is the generation of content that gives Televisa the competitive advantage in the broadband market in its new consortium with Nextel.
6.- Implementation of strategies
Azcárraga Jean anticipates that the Hispanic market in the US will be one of the most important in the future, which aims to increase its audience levels with attractive programs and maximize the value of its content.
Currently Televisa has its own school, the artistic education center, which trains the actors, writers, filmmakers and technicians of televisa, where approximately 85% of the artistic talent that works in their productions is nourished. What is intended in the future is to build more production facilities to obtain more benefits from it.
Televisa will produce a soap opera with the state-owned company China International Television Corp. The program will take place in China and will be distributed in Latin America, with a potential audience of 2 billion viewers.
Televisa's offices in Beijing and Shanghai will explore other opportunities in the world's largest market, in terms of television sets.
All this will contribute to Televisa positioning itself as one of the best telecommunications companies in the world.
2013: Expansion of broadcasts in Korea and India
2015: Distribution platform through cellular telephony.
2018: Potential revenue growth of 7.4%
Greater participation in La Sexta TV Spain.
Agreement with HULU (Internet Provider) for transmission of programs in Spanish.
conclusion
Grupo Televisa is a Mexican media company dedicated to the production of multimedia content, it is the largest and most important telecommunications company in the Spanish-speaking world. It is of great importance in the country due to its commitment to society and the communication and information programs it transmits to different countries. In which they have managed to expand thanks to the range of products offered in terms of artistic talent, special content, entertainment, and informational display; always providing products and services with quality and cutting-edge technology.
Televisa is growing in a surprising way due to the great success it has acquired due to the different agreements it has made with other countries in the world, taking into account its variety of markets that it satisfies, which has driven it to implement competitive strategies that have helped to monopolize new markets and have managed to position themselves among the five most important television stations in the world.
