Introduction
In the realization of this essay we will talk about the topic of corporate growth strategies, analyzed from the point of view of pragmatism according to their philosophies and ideologies of William James and Charles Sanders Pierce.
Which will allow us to have a broad concept of corporate strategies and will allow us to understand and analyze the strategies in an analytical way, that will help us as exercises for the analysis of later topics from the points of view that one wishes to focus on the essay.
Pragmatism, is a philosophical trend, which can be interpreted in many ways, so it gives rise to ideas or put each other. So your interpretation from my point of view requires a lot of concentration for the interpretation and the approach that we will obtain on corporate growth strategies.
Background
It is a philosophical school created in the United States at the end of the 19th century by Charles Sanders Pierce and William James. It is characterized by the insistence on consequences as a way to characterize the truth or meaning of things. (1)
Pragmatism is opposed to the view that human concepts and intellect represent the real meaning of things. And therefore it is opposed to the philosophical schools of formalism and rationalism. (1)
Definition
Pragmatism consists of reducing "the true to the useful" by denying theoretical knowledge to various degrees; For the most radical, only what leads to individual success is true, while for others, it is only true when it has been verified with the facts. (two)
«The intellect is given to man, not to investigate and know the truth, but to be able to orient himself in reality. Human knowledge receives its meaning and value from this its practical destiny. Its truth consists in the congruence of thoughts with the practical ends of man, in that they are useful and profitable for his practical conduct. ”(2)
William James.
The truth for James is not an inherent and immutable property of the idea, but it is a happening in the idea according to its verifiability. (3)
The verifiability consists for James in a pleasant feeling of harmony and progress in the succession of ideas and facts, that is to say that, having such ideas, they follow one another and are also adapted to each event of the reality experienced. (3)
These true ideas fulfill a fundamental function: they are useful tools for the individual that guide him in his choices to address reality in a satisfactory and non-detrimental way. Its possession is a practical good; far from being an end in itself, it is a means to satisfy other vital needs. (3)
Charles Sanders Pierce
Pragmatism, as Pierce described it, can be understood as a method of solving conceptual confusion by relating the meaning of any concept to a concept of the conceivable practical consequences of the effects of the thing conceived.. The imaginable implications for informed practice. The meaning of a concept is general and consists not in the individual results themselves but in the general concept of the results that would occur. Without a doubt, this theory bears no resemblance to the vulgar notion of pragmatism, which connotes a gross pursuit of profit as well as political expediency. In contrast, Pierce's pragmatism is a method of conceptual experimentation, hospitable for the formation of explanatory hypotheses, and conducive to the use and improvement of verification. (4)
Corporate growth strategies
(goodstein / et-al, 1998) say “ the design of the business strategy is the process by which the organization defines more specifically in the design of success in the context of the businesses that it wishes to participate, how this will be measured success and what must be done to achieve it ”.
On the other hand, what type of organizational culture is needed in order to achieve it, as long as there is a direct relationship between the aforementioned design and the new mission statement. In principle, the design of the business strategy requires the company to try to explain in detail the lines of action through which its mission will be achieved and the way in which the process will be followed towards its achievement. In summary, the design of the business strategy produces a concrete and quantified version of the desired future of the organization.
In the design phase of the business strategy pertaining to the applied strategic planning processes, the planning team is asked to conceptualize a series of specific future scenarios and then decide which of these futures they want to achieve. Business strategy design is the last chance for the planning team to develop or restructure their vision of the ideal future, before moving on to consider the practicalities of explaining how to get there.
During this phase the team will determine the steps necessary to achieve alternative scenarios, who will be responsible for these steps and when they can be carried out. The business strategy models that are developed must come from and adjust with the general mission created in the previous phase of the planning process. This phase of applied strategic planning must identify the main and real components that can facilitate the fact that the company fulfills its mission within its values and operations philosophy.
Frequently, the future sales and profits of a company's business units and product markets do not meet long-term growth and profitability objectives. There is a gap between what the company hopes to become if it continues on its present path and what it would like to become. This is not surprising because some of its high-growth markets are likely to advance to maturity over time, and because some of its mature, high-profit businesses may decline to insignificance as they age. Thus, to determine where future growth comes from, management has to decide on a strategy to guide corporate development. (5)
In essence, a company can go in two main directions when looking for future growth: expanding its current businesses and activities, or diversifying into new businesses, either through internal business development or through acquisition. (6)
conclusion
The current of philosophical thought pragmatism tells us about the praxis and the execution of knowledge, this knowledge has no reason to be if it is not executed in practice, nothing is valid if it is not verified.
On the other hand, corporate growth strategies tell us about plans and processes that must be carried out to fulfill the mission of the company, but it should not remain on ink and paper, it must work systematically through the commitment of all to execute it optimally.
Therefore after having done a reflective analysis of this current of philosophical thought I have come to the conclusion that knowledge if not applied to the actions and activities in the life of corporations has no reason to exist and if its application is not the correct, the intended objectives will not be achieved.
Bibliography
(two).
Goodstein / et-al. (1998). Strategic planning applied. Colombia: mcgrawhill.
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