A study of 57 district entities in Bogotá found that management problems are related to communication problems in more than 80%.
This investigation carried out by the Image People firm to directors of communication and human management of different institutions of the public sector in Bogotá during the last quarter of 2008, revealed the state in which they are in terms of management, being the leadership and the horizontal communication the topics rated with the greatest shortcomings in these entities and leaving on the table the possibility of making their management more dynamic and effective through communication.
The survey indicates that the problems that most afflict district entities have to do with communication between areas, since on a measurement scale, with 0 being the most favorable and 5 the most critical, its rating was 3.2.
This is how this problem makes the management dynamics much more delayed and there are coordination problems that in turn affect productivity.
SIGNALING SYSTEM:
- 0.0 - 2.5 = Green (Strength factor) 2.6 - 3.5 = Yellow (Risk factor) 3.6 - 5.0 = Red (Critical factor)
It is followed by difficulties in double-channel channels with 3.1, which causes information to be generated in a single channel, this situation creates problems of adaptation of the organization to the needs of users, which in the end affects the perception of the service and the legitimacy of the organization.
The next component is the expressions of recognition and motivation with 3.0, this situation is presented as a weakness in leaders, which is why it is necessary that the communication skills of these and the strategies that are developing.
Another marked weakness is that the address is not shared, since the question related to top-down communication was rated by the human management and communication departments with a 3.0, which indicates that in this type of entity the work is still too functional and lacking. training in strategic thinking within management teams.
A more positive rating obtained geographic distances and technological deficiencies with 2.9, immediately attitude in the work environment appears with 2.8, team leader communication with 2.7 and ease of processes with 2.6, likewise, interpersonal relationships showed a positive balance as it was rated 2.4.
When asked the percentage of internal communication problems that affect organizational climate problems, more than 50% agreed that it occurs between 70% and 100%.
Finally, to the questioning, in what percentage do internal communication problems affect citizen satisfaction problems? More than 50% of the representatives of the communication and human management departments of the district entities answered that it influences more than one 60%.
These results indicate that these entities should focus more attention on the communication processes that they carry out daily, since the problems they present today affect their productivity, waste resources, slow down management and therefore deteriorate their image in the face of the users.
This is how a strong and efficient entity generates trust and a favorable image before the public, which is always alert to every detail from the service it receives to the work of the officials.
