If you want to win on Facebook you have to be consistent. A community on social networks is not built overnight. I've seen it over and over again, eagerness only leads to discouragement and resignation. The Fan Pages that have great results are those where the activity is daily.
I have often been asked, "How many times should I post a day?" Based on many studies I've read, the sweet spot tends to be 2-5 times a day.
If you still don't have a lot of fans or massive engagement from your community, writing more than 5 times a day may lead to them no longer following you. In fact the # 1 reason why people stop being a fan of a page is that, posting too much. So again, 2 to 5 times a day is enough.
On what topic can a publication be ?:
Well, you know how much you should post and you may be wondering, what should you post. Some people give them what is known as "Facebook Mind Block" or "Facebook Posting Block." This is simply that they do not know what to publish on their FanPage. Believe me this happens to all of us at some point.
Here are some ideas on what you can post:
1. You can ask questions that are easy to answer such as - What do you think is the best word to describe XYZ? or ask the question and leave a blank space for them to answer.
2. Includes calls to action such as, "Click Like," "Share This," "Click Here," "View Now," "Register Here," or "Look Good," etc. get creative.
3. You can share images that you know will be irresistible not to share them. Get images these can be with famous or motivational phrases or simply related to the audience you are addressing and post them on the wall of your FanPage. With a good call to action, be sure that they will be shared.
Look, this is an image that I pasted to the Social Media for Business wall in recent days and even without a call to action it has been shared excellently.
Facebook is a very good place to expose your programs, services and products, you just have to make a mix of the recommendations that I give you here and that's it…
The next time I give you that mental block, come back to this list and refresh your memory.
All success for you, until next time.
