The article proposes a new business scheme, taking advantage of the new information technologies and the development of the most studied e-bussines on the planet.
Currently, the business world is transforming at breakneck speeds, increasingly using two resources that are indispensable today: Social media or Social Networks and web positioning.
The Internet means a business of one hundred billion dollars annually, and companies like Google, Oracle, Sun Micro Systems, etc.; They have bet without hesitation, all their resources and research efforts that as a direct result, provide a better user experience and, above all, that they have instant, corporate, effective and often free resources.
But you will wonder, how is it that I can take advantage of free resources on the net, what direct benefits do they obtain.
Well the answer is that the current e-bussines (electronic businesses) work generating traffic, or visits on your pages. In them, there will always be advertising sponsored or inserted in special fields. Thus, 90 percent of the content is free, and the remaining 10 percent represents a multi-million dollar business. The secret is in the thousands and thousands of users who generate their portals daily.
Now, let's review some of the free tools that are revolutionizing the business world.
I will cite only some of the most important and by areas, but there is an immense and complementary range.
In social networks, we have nothing less than Facebook, MySpace and Hi5, their spaces are free and through monitoring tools, search for preferences and profiles, you can promote your products, services or, your personal project and create a huge network by leaps and bounds.
The second platform is online multimedia in the video area. I will mention two exceptional: The first; YouTube, the number one public newspaper archive on the planet. Login is easy and free, just create your profile, upload a video and you're done.
Second, taking advantage of online TV technology, we have WorldTV, which offers live TV channels through its servers. The promotion of the channel is carried outside the network and is generated through automated searches.
A very new but excellent resource is Twitter, a social network in which the main advantage is the “following” of interesting people, channels or networks. In an exchange of tweets ("toc tocs"), the user exchanges information in real time and makes direct promotion of their social media or their particular activities through the window "What am I doing now?".
Twitter is an excellent resource for maintaining strategic links and alliances, achieving customer and prospect loyalty, and changing relevant information from any specific area of knowledge. Large TV and corporate networks of all branches are including Twitter in their promotional and customer experience improvement programs.
The next category, no less important and very effective, is Blogs, open spaces for discussion and exchange of information. Some very effective and well structured, those of the Yahoo channel, AOL and BlogSpot.
Traffic and positioning on the internet are basic and what better letter of introduction than to become an outstanding contributor to scientific, technological and business outreach pages such as GestioPolis, Secretos en Red, Wikipedia or Yahoo Answers.
In addition to achieving recognition as a specialist in a field of your choice, you will be managing to attract traffic and favorable positions in the main search engines of the network.
Closing the way, we are going with e-mail marketing, a powerful resource that, although it is not completely free, generates exponentially impressive benefits.
From personal experience, I recommend the SendBlaster software, which has turned out to be exceptionally useful for my Meta Joven consultancy and the SiTeSirve.com virtual store
To close this list of resources, we will quote free business directories, in which you can advertise any range of products or services. It only takes a good structure in the offer to gain positions and attract customers. The most interesting ones are the Brazilian company QueBarato.com, which was included in the magazine Science as one of the free sites with the highest earnings rate in 2007-08. Close to 19 million dollars.
Another great option is linky.com, by Álvaro Fernández, which aims to become, in no time, the largest, most accurate and representative free directory in Mexico. Offering its partners (users), a completely free internet page and excellent positioning options.
Emagister México, OLX and Segundamano.com are other exceptional tools that will undoubtedly generate traffic, leads and added value to your company or business; size does not matter, but shared projection and vision.
"Great feats lie in great decisions, and can only be made when there is much to lose and everything to gain."
