The primary foundation of an ezine is content.
We must not forget the demands of our readers, and since we cannot disappoint them, we have to offer them Content of exclusive quality.
Not long ago, the role of "information producer" was destined exclusively for those companies, corporations and institutions whose financial capacity allowed them to produce content, distribute it or market it.
Since the Internet appeared, it has been modified so much that any user who has basic knowledge of office automation can distribute or produce information.
But there are many points that do not matter so much, how well presented it is
how well managed
how nice you are
the many subscribers who have your expertise in the matter
or what the newsletter is about
The primary foundation of an ezine is content.
We must not forget the demands of our readers, and since we cannot disappoint them, we have to offer them Content of exclusive quality.
It is the best base to impress.
It is important to know that any information is not good, we should not fill it out just because.
The most important thing to keep in mind is that the content is still the main base, not only to periodically comply with the publication, it is much better to stop publishing than to do it only to fill.
This is a mistake we must never make.
Content types
Some newsletters choose to editorialize content, others send simple interesting links, but to a large extent it all depends on the newsletter.
You will have set goals for yourself when planning your publication. There are no formulas to win or formulas to lose, we always have to adapt it to our company, to the subject that we are going to discuss, our main objectives and above all to our potential readers who we have to impress.
Something very important is to get your readers involved in the process, we have to make an interactive newsletter that allows them to participate, to form a community, to have a sense of belonging.
It is worth suggesting to use community generators, interactive content. Only electronic bulletins are a tool that will allow the community to be created, consolidated and energized. They are not the community itself.
We can achieve a two-way communication, which currently has the media such as magazines, radio or newspapers, with an Electronic Bulletin it is easy to achieve it.
Being able to establish personal relationships with your readers, collect demographic information from your audience, you can determine with great ease the suggestions, criticisms, complaints, claims or likes that they may have, this is the importance of interacting with your readers.
Your readers may also be the ones providing the content.
This is the quality element that prints your publication.
Our imagination is the one that limits to condition our newsletter, some suggestions can be:
include discussion list
include a Chat
include an interactive web forum or request recommended websites, interviews, articles, jokes, anecdotes.
In many main newsletters that circulate on the net, we can see that they do not have tools to offer services to their communities, such as forums or Chat, nor do they have a website to which subscribers can consult a previous number if necessary.
The Electronic Newsletter is a simple, powerful and intuitive tool.
What are you waiting to start using it?
Bibliography:
"The power of electronic newsletters" Author: Álvaro Mendoza.
