When writing posts we know perfectly well that we have to take SEO into account, especially if we want to position the content of our blog in the first search engines. However, we have to know that the use of keywords has to be appropriate and for this today we will talk about keyword stuffing and its importance in the writing of our posts.
Keyword stuffing is the abuse of the same keyword or cluster of words within the same article; This is usually done with the aim of getting better positioned in search engines. However, it is a practice penalized by Google since, according to its own rules, it deceives the user by taking him to a website with content that sometimes has nothing to do with the keyword.
Some examples of keyword stuffing are word lists, blocks of texts that repeat the same word too many times, words whose morphology is similar or simply change the plural and singular.
They are usually integrated in an indifferent way in the text, without making sense, such as integrating telephone numbers and cities in an article on collectibles or vice versa. Google warns that these bad practices are a bad experience for users, so avoiding them has to be a priority.
What can we do to prevent it?
Before you start writing, you have to be clear about what the density of words in your post is going to be, to consider how to integrate the keywords within it. Remember that the best way to get a position is the integration of keywords naturally in the text, so that Google recognizes them.
Some good practices to avoid keyword stuffing are the following.
- Include the keyword in the title of the page, the meta description, the h2 and h3 and in the post tags; Also, all the content that we add to the post must be accompanied by the keyword. Words in bold. Google identifies bold as relevant content, so it is not only important to identify the keyword but also other concepts that we want to position, avoiding abuse of them. Synonyms and antonyms. Search engines do not differentiate from the singular to the plural or from words with the same root, so it is recommended to create a cluster of words so that the content of the post is as rich as possible.Diffusion on social networks is key for it to be shared your content. The more presence you have, the more likely you are to rank higher in the SERP.
Now that we know what good practices to carry out in our SEO content writing are, we must put them into practice. For those who need to take a mental note and review what we have mentioned, here is a video where the 5 aspects to avoid keyword stuffing are clarified.
