What difference is there between your solutions and your way of facing the problems of your clients and those of your competition? If you cannot differentiate yourself from other websites that offer solutions similar to yours, your business will not prosper! Remember that there is one element that you should make the most of when it comes to standing out above all others: the most important thing is the uniqueness of you. Discover that your winning idea is YOU!
Do you know what is the most effective way to differentiate yourself from your competition with your membership site?
Your.
It is your own essence that will differentiate you from all the other businesses that exist in your niche.
If you want:
• Have a virtual community that sees you as a leader and follows you faithfully.
• That your followers prefer you over other people who offer them options similar to yours.
• Position yourself as an unquestionable expert on your subject.
So you have to be careful not to copy what others do, but to allow your unique personality to be reflected in everything you do!
To do that, you have to be able to answer the question:
Why would people want to work with me and not with others?
Like it or not, your management is not a solitary company. You are going to have competition and that is good. You should know who else offers similar solutions to your market.
Your clients know who they are, therefore, you should know them too.
However, just identifying your competition is not enough. Investigate it.
Determine how you can differentiate yourself from them. It is not necessary that you offer a totally new solution, but you must determine, what difference is there between your solutions and your way of facing the problems of your clients and theirs?
The most important thing is the uniqueness of your person
Remember that there is one element that you should make the most of when it comes to standing out above all others: the most important thing is the uniqueness of you.
Your winning idea is YOU!
Your potential customers are going to want to personally connect with you. If they can connect with you on a more personal level, they will be more drawn to you.
This is what happened between Rhea Perry from EducatingForSuccess.com and me. She was my mentor, partner, and co-founder of Education For Success. And now she is a great friend of mine.
However, in 2008, when I met her, I didn't know much about her. I only remember that I was very attracted to her. Beyond her wisdom for Internet business and the name she had among the Internet “gurus” in the United States, I could fully identify with her vision, her values and her approach to business.
I traveled to the United States to meet her personally and we both felt an immediate connection. At that moment, Educación Para El Éxito was born and a beautiful friendship relationship that I value to this day.
What I want to emphasize is that it was her personality, not her web savvy, that drew me to her.
In the same way it will be with you. Of all the people who are going to start following you on the web, there are going to be some who are going to be very attracted to you, because of your way of thinking and your special way of approaching the business area to which you love. to dedicate.
That is why I insist so much that you sell yourself. That is your best attribute to be a winner among your competition. Be daring and defend a particular position on your topic of interest. Share your opinion openly and do not hesitate if you are criticized. That is part of being a good leader.
And that is what you want to become in your field: a good leader. A person with whom your followers will identify and who they will want to follow, because they want to be like you and do things the way you do.
Take a good time to study your competition, define your own essence and choose your specific niche. This way you will differentiate yourself from your competition, and you will have a membership site full of followers who adore you and buy your products and services!
