The sale as a productive process of vital results

Selling professionally means obtaining opportunities and advising the potential consumer or user with needs consistent with the offer so that they discover, accept and value the benefits that they will receive by becoming an owner or user of them.

It also represents producing such vital results for the organization in a consistent and growing manner over time.

Far from any miracle formula or recipe, what is suggested below are aspects to take into account tailored to each organization, client profile and market niche.

After the reflection that this generates, the action that causes the client to perceive the values of the organization through its representatives and the benefit that they will receive from such relationship in the future will correspond.

To achieve these aspects, it is convenient to consider the following keys that will allow it to materialize:

Own a good product or service. The one that constitutes the most effective and efficient way to solve the problem or satisfy the need for which it was conceived. This includes not only its effectiveness and efficiency, but also its design, presentation and quality. Facilitate its possibility of purchase. Its price and payment conditions must be in clear harmony with the resources of the target niche and surpass those of its competition, as it may be in each case. Develop a main sales strategy and other accessory sales, in such a way as to ensure the achievement of the results periodically required in the Marketing Plan Build and lead a professional team of sales representatives. This implies: defining the ideal profile of representatives, recruiting them, selecting them,train and supervise them continuously and efficiently. The short-term vision of considering them as interchangeable pieces and not seeking their identification and roots in the company and its goals, causes a constant deterioration of the image before each contact they make. Designing their own sales management control panel. This will allow the sales team to achieve the systematic production of results and correct deviations and resolve contingencies that will arise, in a timely manner. Productivity and the business mix in every company is what will arise from sales to current customers and to all those new that are obtained through prospecting actions (prospecting).The registration of field actions must be objective and simple to carry out so that they do not affect in time the maximum connection of their representatives with the opportunities. It constitutes the basis of adequate planning and operational monitoring for making timely decisions in the event of deviations. The entire company sells. When there are “autonomous fifths” that do not channel their efforts towards the goals of the organization, they are wasting every day with their attitude, very valuable sales opportunities that unfortunately are not taken into account until the result of the period does not cover even the minimum expectations of the plan Objectivity and humility in self-analysis. Two fundamental criteria that will allow to discover in time and with permeability the errors committed to correct them in a timely manner and avoid their occurrence in the future.This action, repeated efficiently, is the only thing that will contribute to improve the management itself. Technological updating and criteria for outsourcing services. Improvisation in the execution of these activities will significantly affect the results that are obtained. Therefore, it is highly recommended and necessary to constantly update technology and use criteria for outsourcing services for key aspects that do not have sufficient quality and quantity in the organization.It is highly recommended and necessary to constantly update technology and use criteria for outsourcing services for key aspects that do not have sufficient quality and quantity in the organization.It is highly recommended and necessary to constantly update technology and use criteria for outsourcing services for key aspects that do not have sufficient quality and quantity in the organization.

The client will always be the true judge of all our actions towards him or her, and will determine the positioning and success that is desired to the extent that it is possible to delight him or her in a perceptible and permanent way.