Your internet business <
And to make a good promotion on the internet, there is nothing better and more important than touching emotions and reaching people.
In fact, it doesn't matter if it is internet business or traditional business, experienced advertisers use proven means and techniques of success. One of them is " The Power of Emotions " or expressed in another way: How to get to the deepest level of your reader's emotions so that they happily accept your offer?
The writing of advertising texts is an art in order to get the desired reaction from your prospect.
A Golden Rule when you are going to write your advertising texts is:
Do not sell any product or service! Sell an irresistible advantage!
"How? What does this mean now? If I don't sell anything, I don't earn anything. ”
It is true. Let me explain what I mean:
Nobody buys a product, but an advantage!
If you buy a toothbrush and toothpaste, you don't because of how beautiful it is.
Why do you buy it?
You buy it to feel good, to have shiny tooth enamel, irresistible mouth freshness, healthy teeth.
And yes… of course… it is about emotions when your chic @ says "umm… kiss me more" or when they ask you: "how do you get to have that white teeth?"
When your ears receive compliments, your pride rises. We all like to be praised.
We feel great when people say something good about us.
However, when they criticize us and talk about us… "Have you noticed the bad breath that XXX has?" then you start to feel bad and embarrassed.
Therefore, you are not buying a toothbrush or a simple toothpaste. You are buying the recognition of others and your own well-being. At the same time you protect yourself from negative emotions like shame.
And now let's go to ours:
What is an electronic book or a digital course? What are the benefits that you offer to your potential buyers when you offer your products?
Suppose you sell an ebook on rose breeding. In that book you give many tips, describe in detail how to get the best results with very simple means and also reveal your best tricks to have the most magnificent and beautiful roses.
Think for a moment! Are you selling an e-book?
Or is it that you are selling something deeper? Something that gives more meaning to life? Could it be that you are selling pride, admiration, envy, recognition, happiness, etc.?
That's what you should consider when writing your sales text. What do you sell? What are the main advantages for my clients? What emotions am I touching with it? How can it affect my product in the life of my buyer in a positive way?
Basically, people's willingness to buy is summed up in 2 main emotions: Happiness and Pain.
People buy products or services to…
… get positive emotions (happiness) or avoid negative emotions (pain).
As you have seen in the previous examples, people buy for emotional reasons. You will use this knowledge as an arrow that points to its target when you go to sell your products or services on the internet.
Advertising writing has a lot to do with psychology. If you want to convince someone of yours, you have to move them to take the plunge. This power of conviction is achieved thanks to the skillful use of the corresponding words that reach your reader at the deepest emotional level possible.
We all let ourselves be carried away by feelings (emotions)!
We all know emotions like fear, envy, happiness, sadness, pride, vanity, etc. Our daily life is determined by these emotions.
Without emotions we would be zombies without souls.
By the time you present your product in such a way that you reach a deep emotional level for your reader, you already have more than half of the earned journey.
Keep these facts in mind when you are writing your next advertising copy!
The Internet is a cold medium, but we are not stupid. There are people behind those computers, people like you and me, people with feelings. Use the Power of Emotions!
Thanks for being there!
www.MariCarmenPinto.com
