Mexico is an emerging country in communications that has undergone exponential growth in recent years in digital matters; Every day more people have access to the Internet, according to studies by the Mexican Internet Association (AMIPCI), at the end of 2014 potential users (over 6 years old) grew up to 51%, which gives a total of 53.9 million people who have internet access, this means an increase of 5.3% over the previous year. The means of access have also undergone a great change, although the laptop continues to be predominant to access content, the Smartphone has gained ground, increasing the percentage of users from 49% to 58%, displacing the desktop computer (54%).
Digital media have become in recent years one of the main sources of learning for the majority of the student community, platforms such as Coursera, Future learn, Udacity and others are gaining ground within the educational field, even YouTube nowadays. An important part of the learning environment, every day there are more tutorial videos that swell the ranks of this platform. YouTube users as a whole spend 300 million hours a month, this generates sales revenue of 2,573 million euros according to data from the Google company.
Not all that time is used for learning, many times due to the access capacity that is facilitated more every day (at school and work) so-called "time bubbles" are created that do not have any specialization but that with the The presence of mobile devices allows the individual to adapt those times and make them more personal. (Tapia López, 2010).
These time bubbles generate large monetary losses both to the state and to companies that invest a large amount of money to bring the Internet to the largest number of people. According to data from the OECD and ITIF Broadband Rankings in Mexico, the monthly cost of 1MB of speed is more than $ 20.
Internet Costs in the World
A pesar de la gran inversión que ha hecho el gobierno mexicano en su campaña “Internet para todos” las cifras de conexión y velocidad siguen mostrando resultados precarios, existe una enorme brecha entre la calidad de internet que tiene Japón (líder) y México, según datos del Internet World Stats Broadband Penetration nos encontramos en el lugar 29 solo por encima de Grecia.
Another point that should be highlighted is the culture that exists in Mexico within online learning, on average people spend more time browsing Facebook than visiting educational pages, the scientific support for this can be found in the research of Estanislao Bachrach (2013) which analyzes the brain from the point of view of distractions, Bachrach tells us that the brain is an organ that expends a lot of energy, to understand it divides the day into energy blocks, tasks that are routine and tasks that require a greater concentration, gives the example of 2 friends who are talking and one of them receives an email, the one who receives the email will be tempted to see it because it is easier and requires less energy expenditure to observe the email than to pay attention to their friend and think in which you will respond.The brain loves to be distracted so we can use those distractions to our advantage by creating educational content that is not so tedious for the brain and in the same way fun so that when the brain looks for a distraction it focuses on content that is productive and bubble time becomes a productive factor instead of a millionaire loss.
