With millions of members, Facebook is a fundamental platform to develop the image of your company or product.
"But I already have a profile on LinkedIn and another on Twitter," you say. Perfect. But Facebook is different and in several ways superior. Like Twitter, Facebook is used to build your contact base and share information relevant to your industry. But Facebook is a complex platform, much more than just a micro-blogging program.
On Facebook, your profile can disclose huge amounts of personal information, from your "relationship status" (read: marital status) and religion to favorite quotes and contact information. You can also join groups and pages-and thus also create yourself a group with members or a page with “fans” of your company or product.
There are so many possibilities that you can get dizzy. Let me help you:
As always, you will want to first define your audience clearly, which will allow you to discern the type of information that you should disseminate and thus develop an ideal strategy. If you use Facebook for your company or product, you will want your profile, group and / or page to be public and accessible from a Google search (there are extensive options under the privacy settings section for precisely these purposes). But be very careful when filling out your pages. Remember: even if you delete what you post on the Internet, a trace will always remain.
Now you can form your strategy. You will enjoy wide freedom to personalize your image - how do you want your audience to perceive it? You can create a profile, a group or a page (or all three) for your company or product, and as you acquire "friends" or "fans" your contribution and credibility in the industry will continue to grow. Start discussions, add photos, videos, use the "notes" sector as a blog, your status update as a pseudo-Twitter (you can sync your Twitter with your status updates on Facebook if you wish), etc.
It is crucial to use your profile or page to its full potential: include all the information you want, this is your opportunity to tell what inspires you about your endeavor, highlight the unique facets of your company or product, and draw your image or "person" in a versatile way and available to millions of people. Include your website, blog, Twitter account, phone, instant messenger names (eg Windows Live), etc. to ensure maximum performance.
Once your image is established, you can import your contacts through your email and instant messaging accounts.
As always, remember to spread the link to your Facebook information in the signature of your emails, your blog, etc., so that your virtual presence reaches as far as possible.
In addition, you can create a Facebook badge to post on your website or blog, thus connecting these sites to each other. And since, just like on Twitter, you can share ideas, news articles, and links with your contacts, you can use this method to enhance your original strategy. Another tool is to comment - about status updates (tweets style), links, and more on walls, groups, etc. - and thus interact with your audience in a more fluid, informal and prevalent way.
Finally, if you are already a Facebook user, you can now customize your URL.
That is, your url can be as simple as www.facebook.com/yourname, which makes it easier for you to spread your profile.
How to customize your url on Facebook:
- You authenticate yourself in your Facebook account You go to The system gives you one of the default options for them or gives you the opportunity to create a URL you want (while it is available). Select or create the URL you want and click OK. In my case it was like this: https://www.facebook.com/barbaralanger?_rdr and you are already invited to join my contacts! click on my Facebook url and then on the button "Add Barbara to my friends"
That's it! From now on you will have your custom URL on Facebook.
