The possibility of achieving a Certification is the mechanism that organizations have found to differentiate themselves in a framework with common rules of the game for anyone and many of them interpret it in such a way that they reach levels of evidence where the commitment assumed is the differentiating element and therefore hence they become more competitive than the rest.
The most widespread standards in this regard are the ISO standards (International Standard Organizations), with members representing different countries, it is the entity that is constantly evolving in the development of different reference frameworks that help organizations worldwide to develop within certain rules that allow following an applied standard with the possibility of being certified.
These standards are applicable to all public or private organizations, SMEs or large, industrial or service producers, the difference is in how it is being implemented and incorporated as part of the strategy to become a habit and to create culture.
One possibility of enhancing competitive use is when it is possible to understand from the top down, the difference between Compliance (fulfillment and compliance) and Commitment (CON - raises a relationship, the PRO - a provision and the MISO - a mission that must perform) when we apply it. This, put into practice, is what we can see clearly expressed as the difference in facts and actions between Responsibility and what I call Responsibility.
Although the most popular is ISO 9001, referring to the Quality Management System (SGC), where at first glance it is difficult today for a company to be considered competitive if it does not have this certification, no matter how good reputation and / or brand image it has.. Some advantages that can be obtained with a certification:
• Fewer design errors due to process feedback.
• More satisfied customers due to the smallest gap with what is required.
• Lower warranty expenses due to more reliable processes.
• The process vision helps to understand them and facilitates the learning curve.
• Helps to spread knowledge for the improvement of processes.
• Improves the internal organization of organizations.
• It favors transversality and therefore horizontal decisions.
• Involves human resources in continuous improvement processes.
• Facilitates the planning of all activities.
• Depersonalize problems by focusing on processes.
Currently there are other standards that are becoming more relevant every day as Ecological Intelligence, Ethics in product and service designs are being considered as a complement when evaluating companies beyond quality and financial results.. The integral management of risks, or what would be the systematic process of identification and quantification of risks and the implementation of strategies in order to maximize the value of the organization, is gaining momentum with the change of vision of risk, not only capable of preventing negative impacts in the results but as a generator of value.
Another change that is occurring at this time is the analysis of products (goods and services) from the perspective of the Life Cycle Analysis (LCA). So far, environmental problems have been solved by taking measures to reduce pollution at the place of production. This is already insufficient today, because the most important environmental effects of a product are caused in the stage of obtaining raw materials or in the phase of use and even in disuse.The traditional approach of correcting only the contamination at the point of production is insufficient and can cause a transfer of the environmental effects, so that the improvements obtained in the production phase are translated into other negative effects in the use phase, which involve an environmental impact greater than that avoided, if we analyze with a global vision the entire life cycle of the product.
Today we perceive that Values and Ethics are taking on another dimension and that whoever does not know how to read them in time will surely be affected by their competitiveness. Currently a movement is sensed that is leading us towards sustainability and social awareness, we already have among us three generations of "transparency", the right to information from the government, the second generation was when they forced companies to inform about possible risks and the third goes beyond the voluntary or demanded disclosure from governments, but there are already active and vigilant consumers who decide and generate positive changes in the market.
Today it is a reality to consider the consumption of non-renewable resources such as water or certain types of energy and in the near future we will surely include variables that come from Ecological Intelligence and Sustainability Patterns, from the Design stages, as elements of competitiveness. One of the threats continues to be that Management is not affected by the immediacy syndrome when excess anxiety overvalues the short term, making it impossible to incorporate competitive improvements that are available to anyone.
