Many people use the Internet for entertainment, information search or email communications, however, not everyone knows what Internet Business Solutions are and what they are for.
Internet Business Solutions will allow you to enjoy benefits such as: growing your company in a stable and profitable way, increasing your sales, reducing your costs, improving your communications, displaying your products and services at any time and anywhere in the world. world, reach the homes or offices of your clients or users at the lowest cost and as often as possible, be able to be anywhere and have access to your company or institution without major limitations, enjoy technology knowing that it is easy to handle, without depending on a third party for its operational aspects and leaving it to the experts to guarantee a service of 99.99% availability online and with technical support through Customer Support Centers,with which your stress about the use of these technologies will decrease substantially knowing that you have professionals to assist you continuously.
Internet Business Solutions offers you so much that I must list and explain them in a simple way, to let you know that you can start crawling, walking, running and flying when you consider that you and your work team are prepared to do it thanks to the ease handling of these solutions.
I begin by telling you, for example, that you can currently run the best and most efficient company or institution, but that if said organization does not have a presence on the Internet or cannot be located quickly through the main world search engines such as Google, Yahoo, MSN, Bing or others, you are simply not receiving the contacts of a large number of customers or potential users of your products and / or services. Just the fact of not being able to show Who is? What does it do? Where is it? What does it offer? How does it offer it? Among other questions, today it is causing both direct and indirect costs of new business or growth opportunities as well as unnecessary expenses. In a simple way, from the point of view of advertising and marketing,The presence of your organization on the Internet is absolutely the most economical in terms of exposure time and scope of the message that exists today on our planet. In turn, the search mechanisms for potential customers or users are no longer to review the «yellow pages »but go directly to the main search engines and write the words associated with what they really need, contacting only those who appear in the links on the first pages of results.
After you have achieved the above, you can think about other existing needs such as communications with your customers or users, suppliers, work team, among others. Then you will notice the importance of having private email mailboxes, using the name of your company or institution and in which you have full control of how to create, modify, delete them, add new mailboxes, change passwords, increase usage sizes according to the needs of each one, have filters that prevent spam and antivirus, automatically copy departmental communications to those who belong to those departments, automatically respond to their customers or users with complete answers about what they need, and much plus.
When you have your emails and your business space on the internet, you can see the usage statistics of the website or web portal of your company or institution, analyze its graphs and tabulated data, know the words used to find them, the countries that who visit, the hours and days of greatest influx, who are referring visitors, among many other data that will allow you to make better advertising and marketing decisions.
Once you have resolved the above, and have enjoyed the advantages and benefits of these solutions, you will begin to wonder how to get customers or users to access your catalogs, place their orders and make payments online, both for the case in which you belong to a company or institution of services such as marketing of tangible products.
Well, to clarify this point, let me remind you how expensive and tedious it is to create printed catalogs of your products and services. First, to create a printed catalog you have to have someone to help you with the design and layout, then it must be printed and this is usually not provided in small quantities but for several hundred or thousands of units, then you must store these catalogs and then distribute them your current and potential customers with all the costs that this entails. On the other hand, if an error occurred in the content, after printing it is very difficult to change it. In turn, if your sales are very dynamic, that is, your products or services are affected by the seasonality of sales, as in the case of holiday seasons, school, fashions or trends,the printed catalog could become obsolete very soon.
To solve everything related to your catalog, as well as to manage your orders for products and / or services, there are online business solutions that will allow you to manage your virtual counter (showcase or virtual show room) with simple clicks. Your clients will be able to know your products and services, selecting them, adding them to the order or request for a quote, obtaining the quote automatically if you wish for your company, and even making online payments by deposits, transfers or using credit cards at local or foreign currency. At the same time, you can announce your offers, promotions, news, featured products, customer account statements, order history and much more.
Now, if your organization does not market tangible products that can be handled by e-commerce catalogs, but instead is a company or institution dedicated to services, or its focus is more corporate, or requires managing online user communities, then the ideal business solution for your case is to have a web portal that allows you to publish your content without depending on third parties, at any time and from anywhere in the world. This will be achieved through an Advanced Content Management System. With this platform, you or your institutional relations, marketing, advertising, media or corporate communication team will be able to publish texts, photographs, graphics, audios and / or videos classified through functional modules, with access control to define who will be able to access the themselves and thus create their window to the world both for their visitors in general (Internet), their employees (Intranet), as well as for all those related to their organization within which are customers, suppliers, distributors or commercial channels (Extranet). On the other hand, the best thing about this type of system is that it adapts to any type of company or institution, from the automotive area to areas of health, sports, education, manufacturing, consulting, and many more.
At the end of this part, we comment that both in the case of Electronic Commerce of Products and in the case of Service or Corporate Portals, it is important to have the ability to remotely integrate them with your administrative system in such a way that it is possible to fully automate your sales processes and customer service.
In our previous article we explained the benefits of Internet business solutions, the advantages of having an Internet presence, the importance of using emails, managing statistics, online catalogs, and the use of interactive portals..
For portals, there are certain areas of expertise; For example, in the case of real estate companies that sell real estate for both new developments and the secondary market, a real estate portal must present particular characteristics such as the search and visualization of properties managed by categories, virtual tours, photographs of the progress of the works, floor plans, credit calculators, map of the location of the properties through google maps, among others.
Another specialized case is for the organizations of events, entertainment, shows and / or sports that require to market tickets or tickets both through the internet and at remote points of sale or the ticket offices of the event place, having complete control of sales general and access.
Imagine everything I have told you so far applied to your business or organization. From now on you may feel that by using Internet Business Solutions many of your headaches will have been alleviated; You and your collaborators will have more time to dedicate to your particular interests, from enjoying more with family or friends, training with specialized courses or workshops, or investing that additional time in managing new business strategies that will help you continue to grow and increase your success.
And what about all those who visit your space on the internet but have not yet made the decision to buy your products or hire your services? How can you obtain their data and periodically remind them of the existence of your company, brands, products and services?
Well, for this it is possible that the prospective or potential client registers in your space on the Internet, leaving their contact information, with which your company may periodically send you notices, reminders, newsletters and / or promotions and offers through the telemarketing solutions by email, which also allow you to segment the target audience that will receive these communications sent together with a simple click.
And how else can Internet business solutions help you grow your organization profitably?
I am sure that you know what a medical history is and the importance it has when you visit your doctor again and he knows everything about you in detail, in order to best assist you to stay healthy. Now, why have many companies or institutions not learned from the health area and maintain a detailed history of business relationships with their clients, which goes much further than relating a client only with the name of the company, its RIF and its balance in the administrative system? What about managing customer relationships? Whose customers are; of the vendors or of the companies for which the vendors work? What happens to the customers when the assigned vendor gets sick or goes to work for another company?Who really makes the decisions in each of the client companies? What is their name? What do they like and what do they dislike? And on the other hand, how can you control the activities of your salespeople who are normally in the street and even in distant cities? How are sales opportunities reported? What is the projection of monthly sales of each seller and what is the probability that they are adequately fulfilled for the commitment of the General Sales Plan ?.What is the projection of the monthly sales of each seller and what is the probability that they are adequately fulfilled for the commitment of the General Sales Plan?What is the projection of the monthly sales of each seller and what is the probability that they are adequately fulfilled for the commitment of the General Sales Plan?
These and many other questions are answered by using the Customer Relationship Management (CRM) methodology, based on Relational Marketing techniques and Sales Force Automation, for which there is technology that can be remotely managed by each of the people who maintain contact with customers in the different departments of their organization and, of course, with access controls to information according to the user's role.
To put it simply, using the CRM methodology with technology, training and consulting can help you increase your sales, lower your costs, increase profitability, improve customer loyalty, ensure fluid communication between your departments, and all this around the main axis of any organization; Your clients.
Ok… now I think that if we are locating ourselves in the wonders of business solutions through the Internet, imagine all these benefits within the reach of a click… what more could you ask for!
And what about the after-sales support area?
To complement the relational marketing areas and provide what is necessary for after-sales support, today your organization must have a platform that allows access to operators from multiple departments that can attend to customer support requests through the ticket management, which in turn allows to converse with current and potential customers using written messages through instant messaging systems or private chats with a simple click from your site or portal on the Internet, and at the same time allow the customer and your organization will save time and money when the client can serve themselves the answers to their concerns by accessing an Online Knowledge Base without having to call or request support from their after-sales service, all this is possible through solutions forOnline Customer Support Centers.
With what we have explained, you have been able to understand how to complement the business solutions for your organization with tools to manage relationships with your clients, as well as improve marketing and communications.
Finally, we can tell you that the best of all is that Internet business solution platforms must be modular and scalable, that is, they work like a puzzle or a Lego game, so that everyone can choose what is the highest priority. for your organization and begin to grow progressively incorporating the rest of the platforms. This makes it possible to handle solutions of the most diverse areas and of all sizes, suitable for different budgets; from entrepreneurs to small, medium and large companies, having the assistance to start crawling, then walking, running and finally flying in businesses supported by the technologies of the Internet network.
Success for all…
