1. Define the difference in value of stakeholders or shareholders
Set challenging goals and the difference in value to be achieved
- Define scope of financial targets and indicators Define goal and gap to close Assign gap to close for growth and productivity goals
2. Reconcile the value proposition to customers
Identify the target customer segment and the value proposition that provides new sources of value to customers.
- Clarify target customer segments Clarify value proposition to customers Clearly identify product or service attributes Define scope of customer objectives and indicators Reconcile customer objectives and financial growth goals
3. Set the time to achieve sustainable results
Show the difference to be achieved over the planned horizon.
- Set the time limit for the results Assign the difference to close on the different topics
4. Identify strategic issues (for the few critical processes)
- Identify the few critical processes (strategic themes) that have the greatest impact Define the scope of process objectives and indicators Assign the difference in value to strategic themes
5. Identify and align intangible assets
Define the difference in the availability of human, information and organizational capital
- Identify the human, information and organizational capital required to support the strategic processes Assess the availability of those assets to support the strategy Establish measurements and goals
6. Identify strategic initiatives and funds
Funds required for the Strategy
- Define the specific initiatives required to support processes and develop intangible assets Clarify and secure funds Form work teams, define who is responsible
7. Synchronize the Balanced Scorecard
Identify related processes in the value chain
- Identify support processes Determine internal customers, products and needs Negotiate goals with your internal customers.
8. Establish adequate compensation
Develop compensation that encourages challenging goals
- Develop a proper incentive system Consider both the outcome and the degree of difficulty.
9. Conduct strategic reviews
Keep improving your Strategy Map
- Check with a planned frequency if the hypothesis outlined in your Strategy Map is met Make the necessary adjustments to achieve your strategy Request independent evaluations that guarantee an uncompromised point of view
