The business environment today
- Acceleration of permanent change in the business worldGlobalization (high competitive pressure) Massively available information, more demanding customers Need for personalized products Reduction of profit margins Deregulation, lack of protection of markets Changes in the means of distribution of products.
Strategic Management and Business Style
Numerous studies have determined that a large number of companies, in different periods, different environments, and using different methodologies, are more successful if they have a Strategic Administration. Those that have a formal PE surpass those that do it informally.
strategic planningStrategic management process
Strategic Administration: it is all process related to: PLANNING, ORGANIZATION, DIRECTION AND CONTROL over the future direction of a company, and the implementation of those decisions.
Basically, it can be divided into two phases:
- Strategic Formulation Strategic Implementation
Strategy formulation
- Define the philosophy and mission of the company, unit or business Establish long and short-term objectives to achieve the mission of the organization Formulate various possible strategies and choose the most appropriate one to achieve the objectives of the company, unit or business.
Strategic Implementation
- Develop an organizational structure to achieve the strategy Allow to ensure that the activities necessary to achieve the strategy are carried out effectively (efficiency) Control the effectiveness of the strategy to achieve the objectives of the organization.
