It is important, today more than ever, that our business is perfectly identified and individualized, that is, to have a unique and contagious name, a color or combination of colors that identifies us from leagues away, a sign that without the need to contain any words activates the thinking of consumers and immediately relates it to our product; in short, that our company has graphic elements, which together with the rest of the factors that constitute our business, contribute to positioning ourselves in an increasingly voracious and competitive market; In an increasingly globalized world, where quality varieties are available to everyone, technology and communication media are increasingly effective and direct, in the age of the internet, web 2.0, you to be, facebook, twitter and other virtual communities; It is, as I said before, imperative that our business, whether of service,distribution, commercialization, etc., design, with care and care, that special name and / or that nice or classic logo that defines and distinguishes us from the rest of the companies that carry out the same commercial activity or are dedicated to a different one, then, simply that we build the commercial brand of our company.
Tell me: What do you think of when you see the silhouette of the slender feline jumping in the air? or when you see a huge yellow letter M? And to quote something local, what do you think of when you see the orange silhouette of a chicken? These businesses are positioned in the world market and are highly profitable, since they have a solid brand -Puma, McDonals, Arturo's-.
Similarly, another of the fundamental functions of outlining the commercial brand of our business is that it serves as a guarantee, an indication of origin of the goods or services offered that display said brand, that is, the consumers who acquire the products and services that have a particular trademark, they will enjoy the guarantee of quality, as well as the prestige that characterizes them.
Just as it is important to configure our company's trademark in detail and dedication, it is to protect and defend it, both from a legal point of view and from a marketing point of view; It is vitally important that, when deciding on the trademark of your company, you proceed to carry out the necessary procedures for its registration with the corresponding bodies, since, if not, there is a risk that any person, be it natural or legal, for fraudulent purposes or due to ignorance, use your trademarkwithout your consent or that you register it before you do, enjoying all the benefits of positioning, quality, among others, that you have built with effort, work and investment, or what is worse, that you offer products of inferior quality to yours and that have the same trademark, ruining all your work. It is also important after the trademark is registered, in accordance with the legislation of the corresponding country, that it be defended, both from a legal point of view, by attempting all the actions that assist it at the moment that another person misuses the trademark. that you have registered, no matter how inefficient and / or expensive they may seem, it is useless to design and register the trademark if its proper and exclusive use is not defended,reason why an advertising campaign always oriented to the quality and guarantee of the original product that is represented in your trademark should be added to this legal defense, highlighting the importance of buying original products, emphasizing the characteristics and advantages of your property, be it tangible and / or intangible; remembering at all times how you can identify an original product and / or service, a vulgar imitation, among other relevant aspects.remembering at all times how you can identify an original product and / or service, a vulgar imitation, among other relevant aspects.remembering at all times how you can identify an original product and / or service, a vulgar imitation, among other relevant aspects.
So, you entrepreneur who is in the process of forming your business or who has already started it, take time to design your name and trademark and you will realize that with time, work and dedication it will become one of the assets. most important parts of your business. Do not think twice, if you do not currently have a registered trademark, seek advice from a marketing expert and a specialist desk in Industrial and Intellectual Property, to assist you in the entire creative, innovative and legal protection process of one of the most important and profitable assets of your company, your trademark.
